Marin Software and Boost media partner to deliver customers customized ad creative

Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.

comScore’s April 2011 U.S. search engine market share and rankings

comScore’s April 2011 U.S. search engine market share and rankings. The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April.

comscore Media Metrix Top 50 March 2011 – Travel getting a boost due to warmer months

comScore Media Metrix ranks top 50 U.S. web properties for March 2011. Americans are exploring greener lifestyles for earth hour as gas prices climb. Warmer months induce traffic increases to travel sites. Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and with 934,000 (up 31 percent).

Yahoo!’s search advertising market share may fall to 8.1% in 2011

eMarketer dropped a quick and big one on us recently. It looks as though Yahoo!’s ad share is dwindling. More specifically of the $12.37 billion US paid search marketing, Yahoo!’s pie fell to 10.4% in 2010 which is down from 13.7% in 2009. That’s not all, we’re looking at single digits now, according to the post, Yahoo!’s share of overall US search ad revenues is expected to fall another 8.1%. No detail or methodology was provided.