Tag: User Generated Content

Efficient Frontier acquires Context Optional to create solution for social media marketing

Efficient Frontier acquires Context Optional to create solution for social media marketing

Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.

Barnes & Noble College launches social commerce at more than 500 colleges & universities

Barnes & Noble College launches social commerce at more than 500 colleges & universities

Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.

Kosmix will be acquired by Walmart in hopes of strengthening social ecommerce

Kosmix will be acquired by Walmart in hopes of strengthening social ecommerce

Walmart announces acquisition of social media company Kosmix. Walmart wants to take a crack at social ecommerce. Kosmix’s innovative technology platform searches and analyzes connections in real-time data streams to deliver highly personalized insights to users. The platform powers TweetBeat, a real-time social media filter for live events with more than five million visits last month; Kosmix.com, a site to discover social content by topic; and RightHealth, one of the top three health and medical information sites by global reach.