Tag: The Trade Dsk

Native advertising exchange Sharethrough jumps on the The Trade Desk’s Unified ID bandwagon

Native advertising exchange Sharethrough jumps on the The Trade Desk’s Unified ID bandwagon

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem.