New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.
Online bill of rights steps in the right direction but not enough according to Anonymizer. Anonymizer, Inc., a leader in consumer anonymity solutions, encourages consumers to take online privacy matters into their own hands by employing a comprehensive Internet security strategy. The recently announced consumer Privacy Bill of Rights and the browser-based Do Not Track button are designed to protect the online privacy of consumers but they still may not prevent advertisers from collecting and selling user data.
Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.
Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.
Walmart announces acquisition of social media company Kosmix. Walmart wants to take a crack at social ecommerce. Kosmix’s innovative technology platform searches and analyzes connections in real-time data streams to deliver highly personalized insights to users. The platform powers TweetBeat, a real-time social media filter for live events with more than five million visits last month; Kosmix.com, a site to discover social content by topic; and RightHealth, one of the top three health and medical information sites by global reach.
Having worked with a number of businesses in the past, I’ve learned that many of them are perplexed by the concept of search engine optimization of social media and user generated content (UGC). Good news is that they at least understand that three individually and have a good grasp of how each impacts their business. However, when it comes to integrating them I tend to lose them.
I’d like to cover two things in today’s post…1) the three laws of social media and UGC and 2) the application of SEO…
8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current operations and to extend the company’s leading social commerce solutions. 8thBridge’s lead Series A investor, Split Rock Partners, also participated in this round.