Tag: SEM Solutions

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally. Opens offices in NY and London, expects to increase headcount again this year. The company’s BrightEdge S3 platform is powered by a massive big-data foundation with an actionable analytics front end. In the past year BrightEdge has consistently delivered innovations that have led its market leadership position, including support for Facebook page optimization, Social signal measurement, Global SEO, SEO recommendations, and SEO tasks and workflow.

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.

Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.

Yodle acquisition of ProfitFuel ushers new independent local search engine marketing provider

Yodle acquisition of ProfitFuel ushers new independent local search engine marketing provider

Yodle acquires ProfitFuel, creating the largest independent provider of local search engine marketing in the U.S. Yodle now boasts 21,000 clients and a full suite of local online marketing products. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost effectively by delivering prominent rankings on top search engines for clients.

Ad Age ranks Covario among nation’s largest search marketing agencies

Ad Age ranks Covario among nation’s largest search marketing agencies

Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.

Kenshoo rolls out global Cloudvertizing search advertising platform

Kenshoo rolls out global Cloudvertizing search advertising platform

Kenshoo rolls out global Cloudvertizing search advertising platform. Latest innovation literally expands Kenshoo digital marketing software to the cloud. Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences.

Crosslink Capital leads fifth round raising $16mm in funding for Marin Software

Crosslink Capital leads fifth round raising $16mm in funding for Marin Software

No news on the fact that Marin Software raised $16mm in funding. Sources at Marin have described the recent growth as a positive sign for paid search advertising despite the fact that growth has slowed a bit and focus has shifted to display with all the hullabaloo around attribution modeling, etc.

The good news didn’t end there, Marin hit the news media with another whammy, announcing that it now manages more than $2 billion in annual paid search spend through the Marin platform. What do we think? 1.5% of those billings plus a small amount of service related fees, not too shabby. I would have paced the announcements a bit, to be honest.