Marin Software and Boost media partner to deliver customers customized ad creative

Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.

3Q Digital to acquire iSearch Media

The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.

MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services

MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services. Following a year of highly successful management of Google Adwords PPC campaigns for clients, MarketTarget launches innovative Bing paid search management packages in the first quarter of 2012.

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.

Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.

Online advertising revenues hit $7.3 billion in Q1 of 2011

Online advertising revenues hit $7.3 billion in Q1 of 2011. Highest first-quarter revenue level on record according to new IAB and PwC study. Clearly, the 23% year-over-year increase validates the growing importance of digital marketing & advertising. This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.

Ad Age ranks Covario among nation’s largest search marketing agencies

Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.

Paid search advertising report shows who spends the most on Google AdWords

Amazon, AT&T, Capital one, Target Department Store and Expedia are in the top 5. Kantar Media launches syndicated reporting of Paid Search Advertising. First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks. The new service will define for users those companies investing in paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive.

Kenshoo rolls out global Cloudvertizing search advertising platform

Kenshoo rolls out global Cloudvertizing search advertising platform. Latest innovation literally expands Kenshoo digital marketing software to the cloud. Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences.

Paid search and display advertising underperform compared to social activity

According to a new report from appssavvy, Social activity advertising rivals ppc and dominates display. appssavvy Social Activity Index finds any advertising integrated with social media activities is one of the most effective forms of digital marketing.

Yahoo!’s search advertising market share may fall to 8.1% in 2011

eMarketer dropped a quick and big one on us recently. It looks as though Yahoo!’s ad share is dwindling. More specifically of the $12.37 billion US paid search marketing, Yahoo!’s pie fell to 10.4% in 2010 which is down from 13.7% in 2009. That’s not all, we’re looking at single digits now, according to the post, Yahoo!’s share of overall US search ad revenues is expected to fall another 8.1%. No detail or methodology was provided.