Archive

Posts Tagged ‘Kenshoo’

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

February 7th, 2016 No comments

Kenshoo a leader in agile marketing released a new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015, highlighting the changing landscape of social and search advertising as new social ad types move to the front lines and search spend continues to shift performance for marketers. Social ad spend increased 50% year-over-year (YoY) driven by the introduction of Facebook Dynamic Product Ads and Instagram ads; Google Product Listing Ads accounted for 26% of all paid search impressions after accounting for only 8% last year. Mobile continued to serve as the primary growth driver in both channels and accounts for nearly all of the 8% spend growth in paid search YoY.

  • More key findings in the research; overall:
  • Social impressions increased 4% QoQ but decreased 21% YoY
  • Social clicks decreased 16% QoQ but increased 30% YoY
  • Social click-through rate decreased 20% QoQ but increased 64% YoY
  • Paid search impressions increased 8% QoQ and 12% YoY
  • Paid search clicks increased 13% QoQ and 32% YoY
  • Paid search click-through rate increased 5% QoQ and 17% YoY

“The fourth quarter has long been about holiday sales, and the reliance on Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types,” said Chris Costello, director of marketing research for Kenshoo. “On top of the new social ad types, changes in bidding strategies in the social channel refocused advertisers on smaller quantities of highly targeted clicks to drive downstream actions rather than engagement; this aligned with retailer sales goals during the holiday shopping season across all digital efforts to drive healthy performance improvements.”

“Competition really ramps up in the fourth quarter among advertisers, especially retailers,” said David, Gong, Director of Strategic Accounts, PMG. “Because of that, it’s critical that we find new efficiencies via emerging tactics and products; otherwise the increased ad spend necessary to compete in the market becomes a sunk cost. Fortunately, Kenshoo’s industry-leading technology enables us to identify and capitalize on those efficiencies for fully optimized and effective campaigns.”
The Kenshoo Infinity Suite leads the way in digital marketing innovation, enabling success for agile marketers by maximizing customer lifetime value. Built upon Kenshoo’s industry-leading and award-winning digital marketing platform, the Kenshoo Infinity Suite delivers infinite optimization to re-engage and grow customers across all channels and devices.
Visit Kenshoo.com/Digital-Marketing-Snapshot to download the new infographic, Kenshoo Digital Marketing Snapshot: Q4 2015.

 

Methodology:
Social and search results are based on five quarters of performance data from over 3,000 Kenshoo advertiser and agency accounts across 20 vertical industries and over 60 countries, spanning Google, Bing, Baidu, Yahoo!, Yahoo! Japan and the Facebook® Audience Network. Some outliers have been excluded. The resulting sample includes more than 550 billion impressions, 11 billion clicks and $6 billion (USD) in advertiser spend. Ad spending and CPC are measured using Ex-FX or “Constant Currency” adjustments, where results are based on native currency, and only translated to common currency after aggregation.

About Kenshoo:
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly $350 billion in annualized client sales revenue through social, search, mobile, and display advertising. Kenshoo provides leading native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, Havas Media, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Kenshoo rolls out global Cloudvertizing search advertising platform

April 14th, 2011 No comments

Kenshoo a global search marketing and online advertising technology SaaS provider announced the release of its proprietary cloudvertizing platform.

Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences. With an API feed from the Total Biological Service (Total BS), Kenshoo uses a patent-pending algorithm to provide 24-hour, 3-day and 10-day forecasts. This data can then be modeled out to determine the optimal level of coverage incorporating key metrics like Cloud Travel Route (CTR) and Cumulus Per Cirrus (CPC).

“With more and more computing being conducted in the cloud, it was only natural for Kenshoo to incorporate cloudvertizing into our digital marketing software suite,” said Alon Sheafer, Chief Strategy Officer at Kenshoo.

Kenshoo Cloudvertizing has been in a private beta for select customers in London and San Francisco where cloud density is highest. The precipitation for this innovation was the industry trend towards hyper-local targeting and location-based advertising. Having already been in market for nearly two years with a local solution and achieving much success, Kenshoo seized the opportunity to round out its offering with an atmospheric solution.

Yoav Izhar-Prato, Kenshoo CEO, added, “We look forward to making it rain with cloudvertizing.”

About Kenshoo
Kenshoo is a digital marketing software company that enjoys April Fools gags while engineering technology solutions for search marketing and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Kenshoo EnterpriseTM and Kenshoo LocalTM suites to direct more than $15 billion in online sales revenue. Kenshoo powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Kenshoo customers include such brands as Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Source: Kenshoo