Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.

Kenshoo rolls out global Cloudvertizing search advertising platform

Kenshoo rolls out global Cloudvertizing search advertising platform. Latest innovation literally expands Kenshoo digital marketing software to the cloud. Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences.