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Marin Software and Boost media partner to deliver customers customized ad creative

August 12th, 2015 No comments

Marin Software is building on its partnership with Boost Media to emphasize the importance of including creative testing in advertisers’ messaging and bidding strategies. As a result, Marin Software customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The complementary combination of Boost Media and Marin Software offers customers a scalable best of breed strategy to support their ROI for search, social, and display marketing campaigns.

Writing and optimizing ad copy is a challenge for many marketers due to scale, constrained resources, and lack of insight into what drives ROI. Boost Media offers a platform that combines the power of a curated marketplace of human writers and designers combined with a SaaS platform for automated insight and analysis. With the Boost Creative Optimization Suite, marketers can test and activate new creative strategies to drive engagement and performance, helping users to finally understand which creative strategies work and more importantly, why those strategies work.

“Current approaches to ad creative development and testing have not advanced at the pace of consumer expectations. Templated approaches and irrelevant ads leave consumers feeling disconnected with brands rather than engaged. The Marin Software and Boost Media partnership helps marketers to improve the speed, diversity and quality of their ad creative,” said Boost Media CEO David Greenbaum.

Marin’s advertising cloud refines marketers’ audiences by capturing and layering consumer intent, demographic, and behavioral buying signals with their proprietary marketing cloud data. Fusing first party marketing data with audience buying signals helps to create powerfully profitable audience segments by pinpointing intent and identifying those prospects that have the highest probability to convert. With complete visibility into performance, marketers can optimize to the unique economics of their business, including the ad creative that works best.

Chris Lien, Founder and Executive Chairman of Marin Software, said, “We’re excited about the expansion of the Marin Software and Boost Media partnership, and the ability to deliver our joint customers greater understanding and improved performance of their search ad creative. Our alignment and complementary offerings make this partnership a natural fit for us.”

About Marin Software Marin Software Incorporated MRIN, -3.01% provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend as of December 31, 2014 across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social and display interactions. Headquartered in San Francisco with offices in nine countries, Marin’s technology automates advertising with the largest publishers around the globe. For more information about Marin’s products, please visit: http://www.marinsoftware.com.

About Boost Media: Boost Media is the leading creative optimization platform for marketers managing search, social, video, or display advertising. Boost Media brings together an automated insight and analysis SaaS platform with the largest curated marketplace of writers and designers, all focused on improving the creative layer of digital marketing.

Boost Media helps marketers increase the profitably of their campaigns by saving time and improving the results of their creative development efforts. The combination of actionable insights, with diverse and scalable creative sourcing, increases consumer engagement and improves campaign ROI.

With over 1,000 experienced writers and designers in the Boost Marketplace, Boost Media can provide the scale and fast reaction time to meet the most demanding digital campaigns. Marketers can gain peace of mind from a system designed to monitor and report issues and opportunities in the creative layer. Creative optimization remains the last mile of the digital marketing cloud and Boost Media provides the tools and marketplace to improve consumer engagement.

Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Based in San Francisco, Boost is used by more than 150 leading global brands to drive marketing campaign performance.

Source: Boost Media

Boost Media raises $19m to fuel product expansion & engineering workforce

November 20th, 2014 No comments

Boost Media LogoBoost propels it’s latest funding announcement on boarding two new execs to the growing team on top of celebrating its billion milestone of paid search ads optimized for 100 leading global brands.

Boost Media, a rapidly growing leader in creative optimization marketing technology, announced that it has raised million in Series C funding, led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.

Boost will use this latest wave of funding to grow its innovative product and its engineering teams, expand its product reach beyond paid search and into social, display and mobile ad optimization, provide customers deeper analytics on creative strategies, and spur international growth.

What differentiates Boost Media is the company’s unique blending of machine-learning algorithms with a curated network of human writers and designers. This helps customers optimize their online advertising like never before, increasing ad performance, and ultimately, revenue and profit. With the Boost Cloud™, organizations can marry the natural creativity of individuals with the automation and efficiency of a cloud-based platform to generate ad copy at scale. Marketers can also test and activate new creative strategies to drive engagement and performance. In other words, digital marketers can finally understand not just which strategies work, but also why.

To date, the company’s technology has powered billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.

“The substantial growth we’ve seen demonstrates how urgently companies need professional and profitable solutions to manage and grow their marketing campaigns,” said David Greenbaum, founder and CEO of Boost Media. “This latest round of financing validates the service we provide and represents a strong vote of confidence in our vision, team and business model.”

Roger Lee of Battery Ventures said, “Creative optimization has become an invaluable weapon for digital marketers. The Boost team has built a very innovative solution to help marketers dramatically improve campaign efficacy, and we look forward to working with them as they continue to lead this important sector.”

Led by Chief Technology Officer Shawn Kernes, Boost’s product and engineering teams employ industry-leading technologies such as big data, image-object recognition, natural-language processing and text analytics to help customers optimize their ads amid an increasingly competitive paid search market. Business partners include Marin Software, Google DoubleClick Search, Facebook, Yahoo! and Kenshoo.

In addition to the funding, Boost has expanded its executive team with two new hires. Michael Feldman has joined the company as senior vice president of business development and Jeff McCarthy has been named vice president of customer success. Feldman was previously the head of business development for search ads at Google, while McCarthy was senior vice-president of client services at Marketo. McCarthy also has held executive roles at Adobe and MarkMonitor.

About Boost Media
Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Using the Boost Cloud, a SaaS platform built for advertisers and agencies, marketers can source, test and optimize ad creative across search, social, display, and mobile. Boost also provides unprecedented insights that let marketers pinpoint which creative strategies are working and why. Based in San Francisco, Boost is used by more than 100 leading global brands to drive performance and mindset.

comScore’s December 2013 US search engine market share

February 14th, 2014 No comments

comScore released its monthly comScore qSearch analysis of the U.S. search marketplace in January. Not surprising but Google led the explicit core search market taking 67.3 percent of search queries conducted up 0.6 percentage points followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8 percent (down .5% over November). Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

 comScore Explicit Core Search Share Report*
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Nov-13 Dec-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.7% 67.3% 0.6
Microsoft Sites 18.1% 18.2% 0.1
Yahoo Sites 11.2% 10.8% -0.4
Ask Network 2.6% 2.5% -0.1
AOL, Inc. 1.4% 1.3% -0.1

*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.

 comScore Explicit Core Search Query Report
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Nov-13 Dec-13 Percent Change
Total Explicit Core Search 18,124 18,281 1%
Google Sites 12,095 12,299 2%
Microsoft Sites 3,285 3,327 1%
Yahoo Sites 2,027 1,969 -3%
Ask Network 464 452 -3%
AOL, Inc. 253 234 -7%

“Powered By” Reporting In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.

About comScore
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

SOURCE comScore, Inc.

MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services

December 18th, 2011 No comments

MarketTarget, a leading provider of SEO Services announced the launch of its Bing PPC Advertising Campaign Management offering. The Pay Per Click advertising model has become one of the most cost-effective and lucrative ways to market a brand on the web. According to the latest MarketTarget Search Marketing Report produced by MarketTarget’s SEO Consulting Services division, nearly 80% of the survey’s respondents are engaging in PPC or paid search activity (either as a standalone advertising channel or combined with other methods such as search engine optimization), which demonstrates that the competition within this sector is very significant.

While many companies exclusively position their campaigns with Google, utilizing the organization’s popular Adwords software, many businesses are also noticing the potential of other search engine advertising platforms such as Bing. Bing has steadily increased its market share in this area for many years and is fast becoming a force to be reckoned with. As such, the PPC team at MarketTarget has announced its intention to offer Bing PPC management options from early 2012 alongside its current wide range of paid search services.

David Wiedmaier, the SEO agency’s leading Pay Per Click specialist, feels that companies shouldn’t be put off by the fact that Bing is largely unexplored territory for many marketers.

“By investing in the platform sooner rather than later, businesses will be exposing their brand to an expanding audience and are likely to gain an edge over their competitors, as many rival companies may not have tapped into Bing’s potential yet”, explains Wiedmaier.

MarketTarget’s team of experts is quick to stress that companies can cost-effectively run campaigns with Google and Bing simultaneously, no matter what their level of experience with the programs. All businesses approaching MarketTarget for any related PPC management service should be aware that the entire team behind this division of the company is professionally qualified, possessing Google Analytics and Adwords accreditations alongside years of experience of running similar search campaigns.

All marketers interested in Bing Pay Per Click management are invited to get in touch with MarketTarget for more information.

About MarketTarget
Since 2009, MarketTarget has been a leading provider of SEO and Search Engine Marketing services. As a full service San Diego SEO services firm, MarketTarget also offers full service web marketing, SEO consulting services and custom SEO training options for its clients. What makes MarketTarget unique involves several key factors: Personal Service, Reasonable Costs & ROI Focus. MarketTarget offers many great free SEO resources, including SEO white papers and a helpful SEO Newsletter.

Source: www.markettarget.com

comScore’s April 2011 U.S. search engine market share and rankings

May 11th, 2011 No comments

comScore, Inc. (NASDAQ: SCOR) released its monthly comScore qSearch analysis of the U.S. search engine marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.

The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April.

U.S. Explicit Core Search – Market Share

Google Sites led the U.S. explicit core search market in April with 65.4 percent market share, followed by Yahoo! Sites with 15.9 percent (up 0.2 percentage points) and Microsoft Sites with 14.1 percent (up 0.2 percentage points). Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.

More than 16.2 billion explicit core searches were conducted in April. Google Sites ranked first with 10.7 billion searches, followed by Yahoo! Sites with 2.6 billion, Microsoft Sites with 2.3 billion, Ask Network with 491 million and AOL, Inc. with 248 million.

U.S. Total Core Search Market Share
Google Sites accounted for 64.2 percent of total core search queries conducted (up 0.1 percentage points), followed by Yahoo! Sites with 17.9 percent and Microsoft Sites with 13.8 percent (up 0.2 percentage points). Ask Network comprised 2.7 percent of total search queries, followed by AOL, Inc. with 1.4 percent.

Americans conducted more than 18.0 billion total core search queries in April. Google Sites ranked first with 11.6 billion searches, followed by Yahoo! Sites with 3.2 billion and Microsoft Sites with 2.5 billion.

“Powered By” Reporting
In order to accurately represent the continued evolution of the search landscape, comScore is providing insight into the share of algorithmic explicit searches that are powered by Google and Bing, and branded as such to the consumer. Google’s “powered by” share is composed of searches conducted at Google entities, as well as branded searches at AOL and Ask. Bing’s “powered by” share is composed of searches conducted at Microsoft entities as well as branded Yahoo! entities.

In April, 67.8 percent of searches carried organic search results from Google, while 26.5 percent of searches were powered by Bing organic results.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics.

Source: comScore

comscore Media Metrix Top 50 March 2011 – Travel getting a boost due to warmer months

April 22nd, 2011 No comments

comScore, Inc. (NASDAQ: SCOR), released its latest monthly analysis of U.S. web activity at the top online properties for March 2011 based on data from the comScore Media Metrix service. Green lifestyles were top of mind for many Americans in March as the country took part in the annual Earth Hour (March 26) amid rising fuel costs. Travel sites spiked as springtime rolled in, helping visitors to plan last minute spring break getaways and upcoming summer vacations.

“Green sites earned the #1 spot on the top gaining categories ranking in March — a result of Americans seeking ways to cut back on energy consumption beyond Earth Hour amid a backdrop of skyrocketing gas prices,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Travel sites were also popular during the month as many Americans booked last minute spring break trips and looked ahead to plan summer vacations.”

Americans Paint the Web Green
Year-round tree huggers and gas price-conscious Americans alike had reason to visit Green sites in March. The category drew nearly 20 million visitors during the month, up 11 percent versus February to rank as the top gaining category. Planet Green Sites topped the category with nearly 2.9 million visitors, representing a 24-percent increase from the prior month. Care2.com came in second with 1.9 million visitors, followed by Shine Green with 1.7 million and Mother Nature Network with 1.5 million (up 3 percent). Matter Network grew 37 percent to 985,000 visitors, while EnergyGuide.com saw 870,000 and EPA.gov reached 833,000 (up 17 percent).

Travel Sites Spring into Action
Americans frequented travel sites in March, putting several of the travel subcategories among the top gainers. Travel Information sites attracted more than 61.4 million visitors, up 10 percent from the prior month. TravelAdNetwork took the top spot with 19.9 million visitors (up 8 percent), followed by Yahoo! Travel with 12.6 million (up 22 percent), Tripadvisor Sites with 10.0 million (up 14 percent) and AOL Travel with 6.5 million (up 63 percent).

Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).

Traffic Builds at Home Improvement Sites
Americans browsed Home Improvement sites in March for fresh decorating ideas and gardening tips. More than 49 million people visited the category during the month (up 10 percent vs. February), with eHow Home and Garden taking the top spot with 8.8 million visitors. iVillage Home and Garden drew 6.8 million visitors (up 32 percent), followed by HGTV with 6.1 million (up 13 percent) and Shelterpop with 3.0 million (up 46 percent).

Top 50 Properties
Yahoo! Sites ranked as the #1 property in March with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million. Sites new to the top 50 in March included FoxNews.com (#41), Time Warner (#49) and BuzzMedia (#50).

Top 50 Ad Focus Ranking
Google Ad Network led the March Ad Focus ranking with a reach of 91.7 percent of Americans online, followed by Yahoo! Sites (84.4 percent), Yahoo! Network Plus (83.9 percent) and AOL Advertising (83.8 percent).

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics.

Paid search advertising report shows who spends the most on Google AdWords

April 19th, 2011 No comments

Kantar Media introduced syndicated reporting of paid search advertising that ranks advertisers in paid search advertising.

The company will become the first media research provider to offer a syndicated service monitoring online paid search activity, which represented a .4 billion market during the fourth quarter of 2010 in the U.S. With this expansion, Kantar Media will also become the only source of competitive intelligence to monitor the entire online ad market, bringing methodic insight into display, video, ad networks and paid search advertising trends, as well as detailed data on spend, impressions and creative.

The new service will define for users those companies investing in paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive.

Kantar Media’s analysis of paid search advertisers for the 2010 holiday period, a crucial time period for e-commerce, shows significant investment from online retailers and travel companies in the top five. Interestingly, four financial companies feature among the top 10, three of them in the insurance category.

Syndicated search reporting will be integrated into Kantar Media’s StradegyTM application, which already provides comprehensive advertising information on 3 million brands across 21 media. As an additional medium, it will provide monthly reporting on paid search activity for Google’s U.S. search engine, giving subscribers granular, reliable data points on search advertisers. The service will also include historical data going back to January 2010, enabling the analysis of trends and shifts over time.

“Kantar Media’s new service brings us one step closer to a holistic perspective of the competitive dynamics occurring within the digital landscape,” says Gregory Aston, SVP, Director of Competitive Intelligence for MPG. “The core value is the ability to track evolving competitive strategies over time and raise the bar from telling digital anecdotes about our competitors to enabling more comprehensive, systematic analysis.”

“As the first to market with syndicated paid search reporting, Kantar Media Intelligence is now the only source of competitive intelligence that monitors the full array of digital advertising activity and can offer subscribers a single source of insights through a common methodology,” says Mark Nesbitt, President, Kantar Media Intelligence. “This innovative launch further establishes our position as the marketplace experts focused on tracking advertising wherever it appears.”

About Kantar Media
Established in more than 50 countries, Kantar Media helps clients master the world’s multimedia momentum through analysis of print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide. Kantar Media offers a full range of media insights and audience measurement services through its global business sectors – Intelligence, Audiences, TGI and Custom. Kantar Media companies also include Compete, Cymfony and SRDS. Drawing upon the deepest expertise in the industry, Kantar Media tracks more than 3 million brands and delivers insight to more than 22,000 customers worldwide.

Source: Kantar Media