Online marketing, SEM, SEO and biddable media
Posts tagged Display Advertising
Online advertising revenues hit $7.3 billion in Q1 of 2011
May 26th
Folks, while no mention of whether the ad revenue represents a particular region or continent, I’m going to assume this data represents US only. There’s also an interesting point that SearchEngineLand.com points that uses 2010 channel revenue breakdown and assumes Paid Search is half of the $7.3 billion which is great More >
iPromote goes local with Local Demand Side Platform (LDSP)
Apr 20th
iPromote announced the launch of its Local Demand Side Platform (DSP), designed specifically to enable local and small businesses to unlock the power of the exchange-based, display advertising ecosystem.
The iPromote Local DSP levels the playing field, giving small-business owners access to premium websites where they can reach their customers More >
AdSafe Media launches new performance and profit analytics solution during Ad:Tech week
Apr 12th
AD:TECH SF 2011 BOOTH #1713 — AdSafe Media, the rating standard of online media launches of AdSafe Performance Control, its new Performance and Profit Analytics Platform for agencies and advertisers. Developed in conjunction with several Fortune 500 brands and the online advertising industry’s leading digital agencies, AdSafe’s new platform can More >
Paid search and display advertising underperform compared to social activity
Apr 11th
Research released last week by appssavvy finds that advertising integrated into the social activities occurring across social games, applications and web sites, is one of the most effective forms of digital marketing. We at Bitshelf do not agree with the methodology and approach used to arrive at the findings. Search More >
