Tag: AppsFlyer

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer, a leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in people-based attribution provide marketers with…

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