Tag: Advertising

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer, a leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in people-based attribution provide marketers with…

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Mobile industry veteran Matt Gillis joins Clean Creative as its first CEO

Mobile industry veteran Matt Gillis joins Clean Creative as its first CEO

Rapidly emerging leader in malvertising prevention bolsters executive team following rapid customer traction after initial launch Clean Creative a new provider of cross-platform malvertising prevention announced that Matt Gillis has joined the company as its first Chief Executive Officer and will establish the new company headquarters in Baltimore, Maryland. Matt is a seasoned mobile industry leader who brings…

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Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.