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Posts Tagged ‘Acquisition’

RNTS Media completes acquisition of Heyzap

January 9th, 2016 No comments

Acquisition of Heyzap, gives RNTS Fyber as well and the combination will assist RNTS to access over half a billion monthly active users globally. RNTS Media N.V. (“RNTS”), the parent company of Fyber GmbH, a leading mobile advertising technology platform, today announced that it has closed the acquisition of San Francisco-based Heyzap Inc. (“Heyzap”), a fast growing mobile advertising technology company, for up to $45 million. The deal consists of an initial cash consideration of $20 million, with potential earn-out payments in cash and shares of up to $25 million upon achievement of certain performance targets by 2017.

This acquisition instantly accelerates the scale and reach of Fyber to over half a billion monthly active users worldwide, creating one of the largest independent supply-side platforms available in the marketplace today, that offers publishers a robust suite of mobile app monetization tools and gives advertisers the ability to reach an expanded global mobile audience at scale.

The deal also bolsters Fyber’s suite of mobile app monetization tools and will deliver the following key benefits:
Expanded global reach and scale: Combining Heyzap’s reach of 130M Monthly Active Users (MAU) with Fyber’s 411M MAUs creates one of the largest independent mobile advertising technology companies globally.

Diversified sources of supply & demand: The acquisition increases the number of apps Fyber’s platform is integrated with to more than 7,600. Advertisers and ad networks will now benefit from Fyber’s increased global scale and enhanced mobile advertising inventory.

More robust tools: Mobile app and game developers as well as publishers will now have access to Fyber’s leading app monetization solutions, offering advanced, flexible and customized ad management tools that enable publishers to achieve the highest yield for their ad inventory. These include Fyber’s first-to-market mediation and ad exchange across a variety of formats, Real Time Bidding (RTB) platform and Publisher Ad Server.

“This marks an important milestone for Fyber, allowing us to deliver substantially broader global scale and reach for our demand partners, while offering a significantly expanded pool of advertising demand sources for publishers,” said Fyber cofounder and COO Janis Zech. “Both Fyber and Heyzap share core values and a dedicated mission to build the most advanced developer-friendly monetization platform that will fuel the app economy of the future. We look forward to welcoming Heyzap to the Fyber team.”

“The acquisition of Heyzap complements our strategy at RNTS to grow Fyber’s market position by playing an active role in the consolidation of the mobile advertising industry,” said RNTS Media CEO Andreas Bodczek. “As the proliferation of mobile devices continues to gather pace, we are dedicated to ensuring Fyber remains well positioned to support developers with industry-leading mobile app monetization products. We will continue to execute on this strategy in the coming year.”

Backed by Union Square Ventures, Qualcomm, Naval Ravikant, Y Combinator, and Ashton Kutcher, Heyzap was founded in 2009 by Jude Gomila and Immad Akhund, and was recently named one of the fastest growing companies in San Francisco by San Francisco Business Times. The Heyzap team will be joining Fyber, growing the company’s presence in San Francisco.

This marks the second acquisition for RNTS Media to strengthen and expand Fyber’s offerings, following the acquisition of Falk Realtime in April 2015. Falk Realtime’s ad server and SSP product suite are being integrated into the Fyber platform, creating a unified multi-screen ad tech platform for developers. RNTS will continue to innovate and invest in the development of cutting-edge technology solutions.

About RNTS Media
RNTS Media is a holding company focused on mobile advertising and digital content. Headquartered in Berlin, Germany and founded in 2010, it owns Fyber and BIGSTAR Global. RNTS Media is listed on the Prime Standard of Frankfurt Stock Exchange under symbol ‘RNM.’

About Fyber
Fyber is a leading mobile advertising technology company headquartered in Berlin, Germany, with an office in San Francisco. We are devoted to solving the fundamental business challenge faced by freemium app and game developers, generating sustainable revenue streams through ad monetization across all connected devices. Built by developers for developers, Fyber’s unified platform serves approximately 411 million monthly active users and empowers thousands of the world’s leading app developers and publishers to integrate, manage and optimize all ad revenue sources across mediation, exchange and ad serving. Fyber is investing for the long term to build the platform that will fuel the app economy of the future.

Source: RNTS Media

Categories: Acquisitions, Mobile Tags: ,

Oracle buys Maxymiser web a/b testing platform

August 21st, 2015 No comments

OracleMaxymiser.logos.290x195Acquisition will help Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for conversion optimization.

Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.

“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian, President, Product Development, Oracle. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”

“Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences,” said Tim Brown, Chief Executive Officer, Maxymiser. “We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud.”

About Oracle Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle ORCL, -2.80% visit oracle.com.

Trademarks Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Oracle is currently reviewing the existing Maxymiser product roadmap and will be providing guidance to customers in accordance with Oracle’s standard product communication policies. Any resulting features and timing of release of such features as determined by Oracle’s review of Maxymiser’s product roadmap are at the sole discretion of Oracle. All product roadmap information, whether communicated by Maxymiser or by Oracle, does not represent a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. It is intended for information purposes only, and may not be incorporated into any contract.

Cautionary Statement Regarding Forward-Looking Statements This document contains certain forward-looking statements about Oracle and Maxymiser, including statements that involve risks and uncertainties concerning Oracle’s proposed acquisition of Maxymiser, anticipated customer benefits and general business outlook. When used in this document, the words “anticipates”, “can”, “will”, “look forward to”, “expected” and similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of Oracle or Maxymiser, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this document due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies of the combined companies may not be achieved after closing, the combined operations may not be successfully integrated in a timely manner, if at all, general economic conditions in regions in which either company does business may deteriorate and/or Oracle or Maxymiser may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of Oracle or Maxymiser. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this document. Neither Oracle nor Maxymiser is under any duty to update any of the information in this document.