Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, and Hostway Corporation, the global hosting and web services leader, announced today that they will enable Hostway’s customers to distribute press releases via Vocus’ PRWeb. The new offering will be called AffinityWire, and is based on PRWeb’s online press release distribution platform. The service will allow Hostway’s large customer base to have access to a vast SEO network, reaching millions of consumers and journalists daily. Customers can access the AffinityWire service at http://www.valueweb.com/solutionCenter/affinityWire.htm.
“Regardless of their size, online visibility is critical to the success of any business,” said Bill Wagner, chief marketing officer of Vocus, Inc. “As a result of our partnership, Hostway’s 600,000+ small business and web hosting customers will be able to affordably share the spotlight with even the largest companies.”
“AffinityWire can now provide our ValueWeb SMB (Small- to Medium-Business) customers a powerful online press release distribution platform to help maximize their success and visibility in the highly competitive online marketplace,” said John Enright, vice president of marketing and business development for Hostway. “We are pleased to partner with PRWeb to offer this easy-to-use service in one central online place along with our Search Engine Optimization and Online Advertising services.”
Utilizing PRWeb’s platform, AffinityWire offers direct-to-consumer distribution, SEO and social media tools, podcasts and fully integrated multimedia content in an easily accessible format. Press releases are indexed by major search engines and published on high-traffic news sites including Yahoo News, Google News, Topix as well as distributed through PRWeb’s over 2 million custom RSS feeds and email alerts to over 100,000 recipients. And an AffinityWire news release lives on the Web long after the release date, creating long legs for Search Engine Optimization purposes.
“Because AffinityWire is transactional – meaning customers pay as they go and only for what they need – it’s an ideal model for SMBs who don’t necessarily have a big marketing budget, but need to be able to get their news out,” added Enright.
About Hostway Corporation
Hostway Corporation provides domain name registration, Web hosting and ecommerce, colocation, managed dedicated hosting, SaaS hosting, Web design and online marketing services to more than 600,000 customers and over 2 million Web sites worldwide. It operates state-of-the art data centers that reduce the complexity and cost of Web-based technologies for small businesses and large enterprises. Founded in 1998, Hostway is one of the world’s largest Web hosting companies with a direct presence in 11 countries, 15 worldwide operation centers and more than 700 employees. Hostway franchises include: Affinity Internet, Bigstep, DiscountDomains, Hostway UK, Hostway Netherlands, Hostway Korea, Hostway Australia, Hostway Denmark, NetNation, PowerMedium, RegistryPro, Server Service, Service Over Internet, ValueWeb and WinSave.
About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,200 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia.