Search Engine Marketing

Omniture's conversion optimization and ad spend management suite

Cezanne Huq — Tue, 24 Feb 2009 04:20:06 +0000

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software announced the Omniture Online Marketing Suite(TM), enabling marketers to unleash the power of their customer data to optimize ad spend and conversion while delivering customers relevant, personalized experiences. The comprehensive, integrated suite brings together the company's applications following several strategic acquisitions, new product development and a growing ecosystem of application, agency and services partners that utilize and integrate with Omniture products.

SEMPO's 2nd Annual SEM and SEO In-House Salary Survey

Cezanne Huq — Mon, 16 Feb 2009 05:16:09 +0000

Following up to our last post regarding, SEMPO SEO and SEM salary surveys, SEMPO launches 2nd annual SEM and SEO In-House salary survey for search engine marketers. Is the economy having a severe impact on compensation for search engine marketers or is the SEM profession weathering the storm better than other sectors? That is one of the critical questions the Search Engine Marketing Professional Organization (SEMPO), www.sempo.org, plans to answer with the launch of its 2nd Annual In-House SEM salary survey.

AdGooroo's Q4 Search Engine Marketing update

Cezanne Huq — Tue, 10 Feb 2009 16:27:26 +0000

New search engine marketing report from AdGooroo presents Q4 Share of Advertisers and other performance data for Google, Microsoft and Yahoo! and documents big gains for Google and Microsoft, ending calendar year Q4.

Google's one domain per ad group policy not advertiser friendly...

Cezanne Huq — Fri, 30 Jan 2009 16:44:12 +0000

Google goes "one domain per ad group" with a new policy that's hand delivered by their coveted account managers. The new policy is of much concern as it doesn't provide a clear value from a consumer perspective while at the same time hits the advertiser's optimization and management efforts.

Click fraud higher than ever reaching 17.1% in Q4 2008

Cezanne Huq — Wed, 28 Jan 2009 20:28:46 +0000

According to ClickForensics' Click Fraud Index, industry click fraud rates are higher than ever reaching 17.1% in Q4 2008. Click fraud traffic from botnets breaks new barrier growing to 31.4%.

D-Day at Yahoo!

Cezanne Huq — Wed, 10 Dec 2008 17:58:01 +0000

There's rumbling around the street that the much publicized lay offs we've bebeen reading about will occur today. Our thoughts are with everyone there as it must be harrowing not to know what's going to happen and especially to those who will be let go.

IAB: Online spending relatively flat in Q3 $5.9 billion

Cezanne Huq — Sun, 23 Nov 2008 17:55:01 +0000

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 '08’s $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent

SEO disrupted? Google's SearchWiki set in motion

Cezanne Huq — Fri, 21 Nov 2008 16:14:15 +0000

Google's SearchWiki allows you to re-rank and edit your search results through personalization. This will no doubt impact SEOs who are looking at purely ranking high based on Google's algorhithm. The focus for strategic and smart SEOs should and always have been focusing on quality.

MSE360's unique internet search engine

Cezanne Huq — Mon, 01 Sep 2008 20:00:34 +0000

MSE360 an independently financed technology company based in the UK unveils its unique internet search engine. MSE360 offers users with a dynamic 3 column search interface, while all the time using the advanced power of popular search engines.

Clickable gets 14.5 million in Series B venture capital

Cezanne Huq — Thu, 31 Jul 2008 02:47:29 +0000

Clickable completes $14.5 million series B funding. Innovative paid search and online advertising startup attracts investment from venture capital firms: Founders Fund, Union Square Ventures and FirstMark Capital