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Bitshelf provides online and search marketers with the tools and education necessary to leverage existing and emerging online and search marketing channels by providing news, commentary, information and links. You'll find key tips and information on initiatives such as search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

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« ICANN to consider new domain name suffixes | Main | More Yahoo! executives leaving »
Wednesday
25Jun

Google Trends for Websites and Google Ad Planner

DateWednesday, June 25, 2008 at 10:29PM

Google-logo.gifYup, lots going on at Google Plex, they announced a new service called Trends for Websites and Google Ad Planner this week. Google Trends in the past only covered data on searched terms. The new Google Trends for Websites service lets see website traffic data over time as well as comparing traffic between different sites. The service also provides geographical and keyword affinity data…

http://trends.google.com/websites?q=portfolio.com&geo=all&date=all&sort=0

The second and even more fascinating announcement, is the Google Ad Planner, a free product will allow online media buyers to identify web sites that match their desired target audiences. Google Ad Planner  is not publically available at the moment, we'll keep you abreast of this.

Advertisers generally use Hitwise, Comscore, Quantcast, and/or Compete. Google appears to be targeting the market, however, early indications show that the products are pale in comparison to the paid services.

AuthorCezanne Huq | CommentPost a Comment |
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