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Adchemy(TM), Inc., a next-generation online customer acquisition technology company, announced new offerings within its flagship product, Adchemy Actions(TM), designed to generate higher quality leads for its mortgage customers. In conjunction with the new offerings, the company announced the appointment of two executives from Quicken Loans(R) who bring a combined total of 18 years of mortgage experience to the team. Adchemy works with some of the nation's leading lending firms including Amerisave, Charter One, Equity Direct, Nationwide Lending and Windsor Capital to strategically target and acquire customers online using a combination of proprietary scientific algorithms and data. With the new offerings, Adchemy's customers are able to micro-target segments to provide the highest quality mortgage loans. These include home purchase leads, Veterans Administration (VA) leads, Federal Housing Administration (FHA) leads, reverse mortgage leads, as well as leads that have a higher propensity to transact. The company's two new hires, Chris Meerschaert and Jon Moises, will join a mortgage team with experience from companies such as LendingTree, GetSmart, Bankrate, and Low.com. Meerschaert spent 12 years at Quicken Loans in product marketing and business development. Moises' experience spans six years at Quicken Loans focused on customer acquisition and several years at Borders.com in online marketing. "Any company can generate leads but the quality of these leads is often disappointing and cost prohibitive," said Murthy Nukala, founder and chief executive officer of Adchemy. "We are the first company to use technology in an extensive and scalable way to target, engage and acquire customers for the mortgage industry. With our new micro-targeted offerings and strong additions to our team, we continue to deliver on our commitment of providing our mortgage customers with products that let them act on relevant high quality leads rather than sift through unqualified inquiries." "We have used several companies to generate leads for us in the mortgage space but none have been able to deliver the quality of leads we have seen from Adchemy Actions," said George Woodrum, branch manager at Windsor Capital. "Instead of screening through thousands of useless leads, we now get the right leads that convert to funded loans at the right price." By leveraging Adchemy Actions, lending firms are able to reduce the cost per funded loan while increasing the total number of generated leads. The new offerings include: Advertisement -- Higher Intent to Transact: Signals to lenders that a consumer has high interest in obtaining a loan by enabling consumers to provide their social security number. -- Home Purchase Leads: Enables lenders to target loans to individuals who are purchasing a home and want to get a home purchase mortgage. In addition, Adchemy will add three new offerings to its mortgage portfolio later this spring including: -- FHA Leads: Provides lenders with the ability to offer federally insured loans to qualified prospects. -- VA Leads: Gives lenders the ability to tailor loans for veterans. -- Reverse Mortgage Leads: Enables lenders to develop loans for seniors 62 and older who might want to liquidate equity from their property over time. Adchemy works with leading publishers such as MSN, Yahoo! and Google to promote www.ratemarketplace.com and www.helpmefindmortgages.com, two sites geared specifically toward the mortgage industry to drive traffic and leads to Adchemy's customers. In addition, Adchemy Actions deploys product merchandising extensively for its mortgage customers. By applying proprietary algorithms and science, Adchemy Actions manipulates numerous variables, including placement, style, duration and content, to create the most targeted advertising for customers. This scientific approach enables Adchemy Actions to deliver a two to five times average return on investment. Adchemy has been steadily growing since it was founded in 2004 and is a leader in the online customer acquisition industry. The company recently announced $19 million in new funding led by Mayfield Fund with additional investment from existing investor August Capital. To date the company has raised $27 million. About Adchemy Adchemy develops software that is revolutionizing the world of online customer acquisition. The company's mission is to combine the vast amount of data on the Web with its advanced scientific algorithms to give marketers a powerful product suite designed to significantly increase qualified users and reduce acquisition costs, turning marketing into a revenue engine for companies. Source: Adchmey