Bitshelf

Bitshelf

Digital marketing, SEM, SEO and programmatic media
About Us
Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary...

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary to leverage new online marketing tactics, laws and channels by providing online marketing news, commentary, information and links. You’ll find key marketing tips and information on initiatives such as social media, search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

Bitshelf is looking for contributors…if you are interested please email us at cezanne at bitshelf dot com. Looking forward to hearing from you.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
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Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
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Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
Read More
Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Read More
Oracle buys Maxymiser web a/b testing platform
Oracle buys Maxymiser web a/b testing platform
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and...
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Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to...
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Social commerce biz 8thBridge gets $10M led by Trident Capital

8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current operations and to extend the company’s leading social commerce solutions. 8thBridge’s lead Series A investor, Split Rock Partners, also participated in this round.

SEO press release service AffinityWire

Vocus, Inc (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, and Hostway Corporation, the global hosting and web services leader, announced today that they will enable Hostway’s customers to distribute press releases via Vocus’ PRWeb. The new offering will be called AffinityWire, and is based on PRWeb’s online press release distribution platform. The service will allow Hostway’s large customer base to have access to a vast SEO network, reaching millions of consumers and journalists daily.