Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.
Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.
Online advertising revenues hit $7.3 billion in Q1 of 2011. Highest first-quarter revenue level on record according to new IAB and PwC study. Clearly, the 23% year-over-year increase validates the growing importance of digital marketing & advertising. This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
Yodle acquires ProfitFuel, creating the largest independent provider of local search engine marketing in the U.S. Yodle now boasts 21,000 clients and a full suite of local online marketing products. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost effectively by delivering prominent rankings on top search engines for clients.
comScore’s April 2011 U.S. search engine market share and rankings. The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April.
Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.
Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.
Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.
comScore Media Metrix ranks top 50 U.S. web properties for March 2011. Americans are exploring greener lifestyles for earth hour as gas prices climb. Warmer months induce traffic increases to travel sites. Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).