Bitshelf

Bitshelf

Digital marketing, SEM, SEO and programmatic media
About Us
Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary...

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary to leverage new online marketing tactics, laws and channels by providing online marketing news, commentary, information and links. You’ll find key marketing tips and information on initiatives such as social media, search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

Bitshelf is looking for contributors…if you are interested please email us at cezanne at bitshelf dot com. Looking forward to hearing from you.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
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Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
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Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
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Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
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Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
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RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
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Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
Read More
Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Read More
Oracle buys Maxymiser web a/b testing platform
Oracle buys Maxymiser web a/b testing platform
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and...
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Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to...
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MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services

MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services. Following a year of highly successful management of Google Adwords PPC campaigns for clients, MarketTarget launches innovative Bing paid search management packages in the first quarter of 2012.

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns

Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.

Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.

Online advertising revenues hit $7.3 billion in Q1 of 2011

Online advertising revenues hit $7.3 billion in Q1 of 2011. Highest first-quarter revenue level on record according to new IAB and PwC study. Clearly, the 23% year-over-year increase validates the growing importance of digital marketing & advertising. This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.

Yodle acquisition of ProfitFuel ushers new independent local search engine marketing provider

Yodle acquires ProfitFuel, creating the largest independent provider of local search engine marketing in the U.S. Yodle now boasts 21,000 clients and a full suite of local online marketing products. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost effectively by delivering prominent rankings on top search engines for clients.

comScore’s April 2011 U.S. search engine market share and rankings

comScore’s April 2011 U.S. search engine market share and rankings. The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April.

Efficient Frontier acquires Context Optional to create solution for social media marketing

Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.

Ad Age ranks Covario among nation’s largest search marketing agencies

Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.

Barnes & Noble College launches social commerce at more than 500 colleges & universities

Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.

comscore Media Metrix Top 50 March 2011 – Travel getting a boost due to warmer months

comScore Media Metrix ranks top 50 U.S. web properties for March 2011. Americans are exploring greener lifestyles for earth hour as gas prices climb. Warmer months induce traffic increases to travel sites. Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).