Link building in SEO demystified

Link building goes beyond the concept of simple connections from a site to another, particularly as technology to determine efficacy of a website and it’s relevance to keyword has matured. Underneath the art of Link Building are essentials a digital marketer needs to master to ensure the “findability” of a resource, service or a website.

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3Q Digital to acquire iSearch Media

The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.

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comScore’s December 2013 US search engine market share

comScore’s December 2013 US search engine market share with Google leading the way owning 67.3&% of the search engine market share.

Meanwhile, Microsoft came in with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8% (down .5% over November).

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Boost Media raises $19m to fuel product expansion & engineering workforce

Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.

To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.

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IBM & Kenshoo partner to deliver premium Search Marketing solutions

Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.

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Forbes ranked Yodle 9th on its annual list of “America’s Most Promising Companies”

Forbes’ third annual list of America’s Most Promising Companies recognizes 100 privately-held, high-growth companies. Companies that made the cut boast compelling business models, strong management teams, as well as notable customers and investors. Forbes’ final assessment was based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. To view the full list of companies please follow the link here.

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SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally. Opens offices in NY and London, expects to increase headcount again this year. The company’s BrightEdge S3 platform is powered by a massive big-data foundation with an actionable analytics front end. In the past year BrightEdge has consistently delivered innovations that have led its market leadership position, including support for Facebook page optimization, Social signal measurement, Global SEO, SEO recommendations, and SEO tasks and workflow.

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