Bitshelf

Bitshelf

Digital marketing, SEM, SEO and programmatic media
About Us
Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary...

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary to leverage new online marketing tactics, laws and channels by providing online marketing news, commentary, information and links. You’ll find key marketing tips and information on initiatives such as social media, search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

Bitshelf is looking for contributors…if you are interested please email us at cezanne at bitshelf dot com. Looking forward to hearing from you.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
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Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
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Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
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Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
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Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
Read More
Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Read More
Oracle buys Maxymiser web a/b testing platform
Oracle buys Maxymiser web a/b testing platform
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and...
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Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to...
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IBM & Kenshoo partner to deliver premium Search Marketing solutions

Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.

3Q Digital to acquire iSearch Media

The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.

Forbes ranked Yodle 9th on its annual list of “America’s Most Promising Companies”

Forbes’ third annual list of America’s Most Promising Companies recognizes 100 privately-held, high-growth companies. Companies that made the cut boast compelling business models, strong management teams, as well as notable customers and investors. Forbes’ final assessment was based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. To view the full list of companies please follow the link here.

Lawgical Local aims to provide law firms with localized search engine optimization

Lawgical Local is essentially a new product by the partner company that provides local search optimization solutions to legal professionals. These local optimization solutions help lawyers grow their businesses through their local markets by achieving high rankings within Google’s Places, Plus and classic natural search results pages (SERPS).

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally. Opens offices in NY and London, expects to increase headcount again this year. The company’s BrightEdge S3 platform is powered by a massive big-data foundation with an actionable analytics front end. In the past year BrightEdge has consistently delivered innovations that have led its market leadership position, including support for Facebook page optimization, Social signal measurement, Global SEO, SEO recommendations, and SEO tasks and workflow.

Online bill of rights steps in the right direction but not enough according to Anonymizer

Online bill of rights steps in the right direction but not enough according to Anonymizer. Anonymizer, Inc., a leader in consumer anonymity solutions, encourages consumers to take online privacy matters into their own hands by employing a comprehensive Internet security strategy. The recently announced consumer Privacy Bill of Rights and the browser-based Do Not Track button are designed to protect the online privacy of consumers but they still may not prevent advertisers from collecting and selling user data.

OneIMS & Aleyant Systems offer SEO webinar for printing companies

OneIMS and Aleyant Systems get together to offer webinar dedicated to search engine optimization for printing companies. The one-hour webinar touched on the importance of ranking and visibility on search engines and the steps to increasing search engine ranking through the process of search engine optimization or SEO. “The Internet is the number one source of information for today’s consumer.