RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Oracle buys Maxymiser web a/b testing platform
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.
New mobile products and revamped platform from Medibrix to create emotional connections
MediaBrix attempting to meet rising demand mobile brand engagement with revamped products & platform to create deeper experiences through emotional connections with agencies under pressure to identify new and effective ways to spend brand budgets on mobile, MediaBrix offers new breakthrough in emotional targeting.
Boost Media raises $19m to fuel product expansion & engineering workforce
Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.
To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
Link building in SEO demystified
Link building goes beyond the concept of simple connections from a site to another, particularly as technology to determine efficacy of a website and it’s relevance to keyword has matured. Underneath the art of Link Building are essentials a digital marketer needs to master to ensure the “findability” of a resource, service or a website.
IBM & Kenshoo partner to deliver premium Search Marketing solutions
Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.
3Q Digital to acquire iSearch Media
The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.
Forbes ranked Yodle 9th on its annual list of “America’s Most Promising Companies”
Forbes’ third annual list of America’s Most Promising Companies recognizes 100 privately-held, high-growth companies. Companies that made the cut boast compelling business models, strong management teams, as well as notable customers and investors. Forbes’ final assessment was based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. To view the full list of companies please follow the link here.
comScore’s December 2013 US search engine market share
comScore’s December 2013 US search engine market share with Google leading the way owning 67.3&% of the search engine market share.
Meanwhile, Microsoft came in with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8% (down .5% over November).