Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.
MediaBrix attempting to meet rising demand mobile brand engagement with revamped products & platform to create deeper experiences through emotional connections with agencies under pressure to identify new and effective ways to spend brand budgets on mobile, MediaBrix offers new breakthrough in emotional targeting.
Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.
To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
Link building goes beyond the concept of simple connections from a site to another, particularly as technology to determine efficacy of a website and it’s relevance to keyword has matured. Underneath the art of Link Building are essentials a digital marketer needs to master to ensure the “findability” of a resource, service or a website.
Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.
The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.
Forbes’ third annual list of America’s Most Promising Companies recognizes 100 privately-held, high-growth companies. Companies that made the cut boast compelling business models, strong management teams, as well as notable customers and investors. Forbes’ final assessment was based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. To view the full list of companies please follow the link here.
comScore’s December 2013 US search engine market share with Google leading the way owning 67.3&% of the search engine market share.
Meanwhile, Microsoft came in with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8% (down .5% over November).
Kenshoo (www.kenshoo.com), a global leader in digital marketing software announced that Kenshoo Social has been designated as a Facebook Strategic Preferred Marketing Developer (PMD), the highest distinction of excellence Facebook has awarded to marketing developers.
Lawgical Local is essentially a new product by the partner company that provides local search optimization solutions to legal professionals. These local optimization solutions help lawyers grow their businesses through their local markets by achieving high rankings within Google’s Places, Plus and classic natural search results pages (SERPS).