SEO, SEM, PPC, and Online Marketing

Bitshelf

Digital marketing, SEM, SEO and programmatic media

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary...

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary to leverage new online marketing tactics, laws and channels by providing online marketing news, commentary, information and links. You’ll find key marketing tips and information on initiatives such as social media, search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

Bitshelf is looking for contributors…if you are interested please email us at cezanne at bitshelf dot com. Looking forward to hearing from you.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...

Verizon to acquire Yahoo’s operating business for $4.8 billion

The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...

Location-based mobile marketing firm, Rover nabs $1.1 million in seed round

Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...

RNTS Media completes acquisition of Heyzap

RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...

Verizon to acquire Yahoo’s operating business for $4.8 billion

The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...

Location-based mobile marketing firm, Rover nabs $1.1 million in seed round

Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...

RNTS Media completes acquisition of Heyzap

RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.

Oracle buys Maxymiser web a/b testing platform

Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and...

Marin Software and Boost media partner to deliver customers customized ad creative

Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to...

Link Building

Link building in SEO demystified

By cezanne November 18, 2014 November 19, 2014 0

Link building goes beyond the concept of simple connections from a site to another, particularly as technology to determine efficacy of a website and it’s relevance to keyword has matured. Underneath the art of Link Building are essentials a digital marketer needs to master to ensure the “findability” of a resource, service or a website.

Google, SEM Solutions, Yahoo

IBM & Kenshoo partner to deliver premium Search Marketing solutions

By cezanne April 17, 2014 April 17, 2014 0

Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.

Acquisitions, Paid Search Advertising, SEM Solutions

3Q Digital to acquire iSearch Media

By cezanne February 21, 2014 February 21, 2014 0

The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.

Local Search, Yodle

Forbes ranked Yodle 9th on its annual list of “America’s Most Promising Companies”

By cezanne February 15, 2014 February 15, 2014 0

Forbes’ third annual list of America’s Most Promising Companies recognizes 100 privately-held, high-growth companies. Companies that made the cut boast compelling business models, strong management teams, as well as notable customers and investors. Forbes’ final assessment was based on growth (both in sales and hiring), quality of management teams and investors, margins, market size and key partnerships. To view the full list of companies please follow the link here.

Bing, comScore Search Share, Google, Yahoo

comScore’s December 2013 US search engine market share

By cezanne February 14, 2014 February 14, 2014 0

comScore’s December 2013 US search engine market share with Google leading the way owning 67.3&% of the search engine market share.

Meanwhile, Microsoft came in with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8% (down .5% over November).

Local Search, Search Engine Optimization

Lawgical Local aims to provide law firms with localized search engine optimization

By cezanne March 25, 2012 March 25, 2012 1

Lawgical Local is essentially a new product by the partner company that provides local search optimization solutions to legal professionals. These local optimization solutions help lawyers grow their businesses through their local markets by achieving high rankings within Google’s Places, Plus and classic natural search results pages (SERPS).

Search Engine Optimization, Venture Capital

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally

By cezanne March 15, 2012 March 15, 2012 0

SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally. Opens offices in NY and London, expects to increase headcount again this year. The company’s BrightEdge S3 platform is powered by a massive big-data foundation with an actionable analytics front end. In the past year BrightEdge has consistently delivered innovations that have led its market leadership position, including support for Facebook page optimization, Social signal measurement, Global SEO, SEO recommendations, and SEO tasks and workflow.

Search Engine Optimization

OneIMS & Aleyant Systems offer SEO webinar for printing companies

By cezanne February 5, 2012 February 5, 2012 0

OneIMS and Aleyant Systems get together to offer webinar dedicated to search engine optimization for printing companies. The one-hour webinar touched on the importance of ranking and visibility on search engines and the steps to increasing search engine ranking through the process of search engine optimization or SEO. “The Internet is the number one source of information for today’s consumer.