In partnership with Aleyant Systems, OneIMS, a Chicago-based marketing company, presented the second part of a two-part webinar series focused on search engine optimization for the printing industry on January 26, 2012. Aleyant, leading provider of advanced web-based platforms for the graphics communication industry, invited many of its platform users to attend the informational webinar presented by OneIMS.
The one-hour webinar touched on the importance of ranking and visibility on search engines and the steps to increasing search engine ranking through the process of search engine optimization or SEO. “The Internet is the number one source of information for today’s consumer. Having a strong online presence is a must for any business,” explains Solomon Thimothy, OneIMS CEO and President. “Unfortunately, many business owners don’t understand the complexity of SEO and tend to ignore it altogether. It’s certainly not an easy concept to grasp. It requires dedication and a clear understanding of all the components that affect a website’s search engine ranking,” shares Thimothy.
The webinar attracted printing companies from across the country interested in learning how to make their business websites more prominent on the Internet. The presentation, aptly entitled “Keyword is King: The What, Why and How of Search Engine Optimization” gave a general overview of what search engine optimization is all about. Topics included capitalizing on search engine data to drive SEO strategy and improve rankings and attaining first page rankings through on-site and off-site optimization techniques.
While the presentation offered an overwhelming amount of material to anyone unfamiliar with SEO, it also provided easy actionable steps to take to get started on optimizing a website for better search engine ranking. “We’ve been doing SEO for a very long time. We know it’s not easy to do. Our goal was to provide attendees with a basic understanding of what SEO entails, but also, how they themselves can contribute to improving the SEO of their own website,” explains Thimothy.
The webinar also touched on creating an integrated online marketing strategy by combining SEO and pay-per-click (PPC) advertising for optimal results. “It’s the best of both worlds. Combining both SEO and PPC means you get powerful visibility in a short period of time,” says Thimothy.
OneIMS hopes to continue offering educational webinars for businesses in all industries. “We want to educate business owners about marketing innovations to help them grow. That’s our priority as a marketing company – finding solutions for business to grow,” says Thimothy.