Marin Software is building on its partnership with Boost Media to emphasize the importance of including creative testing in advertisers’ messaging and bidding strategies. As a result, Marin Software customers will now be able to leverage Boost Media’s curated marketplace of expert copywriters and testing technology to optimize creative across search, social, and display campaigns. The complementary combination of Boost Media and Marin Software offers customers a scalable best of breed strategy to support their ROI for search, social, and display marketing campaigns.
Writing and optimizing ad copy is a challenge for many marketers due to scale, constrained resources, and lack of insight into what drives ROI. Boost Media offers a platform that combines the power of a curated marketplace of human writers and designers combined with a SaaS platform for automated insight and analysis. With the Boost Creative Optimization Suite, marketers can test and activate new creative strategies to drive engagement and performance, helping users to finally understand which creative strategies work and more importantly, why those strategies work.
“Current approaches to ad creative development and testing have not advanced at the pace of consumer expectations. Templated approaches and irrelevant ads leave consumers feeling disconnected with brands rather than engaged. The Marin Software and Boost Media partnership helps marketers to improve the speed, diversity and quality of their ad creative,” said Boost Media CEO David Greenbaum.
Marin’s advertising cloud refines marketers’ audiences by capturing and layering consumer intent, demographic, and behavioral buying signals with their proprietary marketing cloud data. Fusing first party marketing data with audience buying signals helps to create powerfully profitable audience segments by pinpointing intent and identifying those prospects that have the highest probability to convert. With complete visibility into performance, marketers can optimize to the unique economics of their business, including the ad creative that works best.
Chris Lien, Founder and Executive Chairman of Marin Software, said, “We’re excited about the expansion of the Marin Software and Boost Media partnership, and the ability to deliver our joint customers greater understanding and improved performance of their search ad creative. Our alignment and complementary offerings make this partnership a natural fit for us.”
About Marin Software Marin Software Incorporated MRIN, -3.01% provides a leading cross-channel performance advertising cloud for advertisers and agencies to measure, manage and optimize more than $7.2 billion in annualized ad spend as of December 31, 2014 across the web and mobile devices. Offering an integrated SaaS platform for search, display and social advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social and display interactions. Headquartered in San Francisco with offices in nine countries, Marin’s technology automates advertising with the largest publishers around the globe. For more information about Marin’s products, please visit: http://www.marinsoftware.com.
About Boost Media: Boost Media is the leading creative optimization platform for marketers managing search, social, video, or display advertising. Boost Media brings together an automated insight and analysis SaaS platform with the largest curated marketplace of writers and designers, all focused on improving the creative layer of digital marketing.
Boost Media helps marketers increase the profitably of their campaigns by saving time and improving the results of their creative development efforts. The combination of actionable insights, with diverse and scalable creative sourcing, increases consumer engagement and improves campaign ROI.
With over 1,000 experienced writers and designers in the Boost Marketplace, Boost Media can provide the scale and fast reaction time to meet the most demanding digital campaigns. Marketers can gain peace of mind from a system designed to monitor and report issues and opportunities in the creative layer. Creative optimization remains the last mile of the digital marketing cloud and Boost Media provides the tools and marketplace to improve consumer engagement.
Boost Media, the leader in creative optimization, has delivered more than $1 billion in optimized digital ads for leading brands. Based in San Francisco, Boost is used by more than 150 leading global brands to drive marketing campaign performance.
Source: Boost Media