Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences. With an API feed from the Total Biological Service (Total BS), Kenshoo uses a patent-pending algorithm to provide 24-hour, 3-day and 10-day forecasts. This data can then be modeled out to determine the optimal level of coverage incorporating key metrics like Cloud Travel Route (CTR) and Cumulus Per Cirrus (CPC).
“With more and more computing being conducted in the cloud, it was only natural for Kenshoo to incorporate cloudvertizing into our digital marketing software suite,” said Alon Sheafer, Chief Strategy Officer at Kenshoo.
Kenshoo Cloudvertizing has been in a private beta for select customers in London and San Francisco where cloud density is highest. The precipitation for this innovation was the industry trend towards hyper-local targeting and location-based advertising. Having already been in market for nearly two years with a local solution and achieving much success, Kenshoo seized the opportunity to round out its offering with an atmospheric solution.
Yoav Izhar-Prato, Kenshoo CEO, added, “We look forward to making it rain with cloudvertizing.”
Kenshoo is a digital marketing software company that enjoys April Fools gags while engineering technology solutions for search marketing and online advertising. Kenshoo’s global platform delivers the control, automation and results needed to make better investments across search, social and display campaigns. Advertisers, agencies and marketing providers use the Kenshoo EnterpriseTM and Kenshoo LocalTM suites to direct more than $15 billion in online sales revenue. Kenshoo powers eight of the ten largest ad agency networks and five of the top ten retailers. With campaigns running in more than 100 countries, Kenshoo customers include such brands as Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos. Kenshoo has ten international offices and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.