iPromote announced the launch of its Local Demand Side Platform (DSP), designed specifically to enable local and small businesses to unlock the power of the exchange-based, display advertising ecosystem.

The iPromote Local DSP levels the playing field, giving small-business owners access to premium websites where they can reach their customers locally.

Real-time, demand-side optimization has revolutionized the way in which advertisers buy online display ads. With real-time bidding, advertisers can finally target an ad for a specific user at a specific price, as opposed to grouping individuals and making an averaged pricing decision across all of them. This ability, combined with the explosion in the availability of high quality targeting data allows advertisers to drastically reduce waste and increase ROI. Until now, these capabilities were only available to the largest agencies and big budget advertisers.

“Real-time bidding has proven to be a powerful tool for extracting value out of the online advertising marketplace,” said Warren Kay, CEO, iPromote. “The iPromote Local DSP brings that power to small businesses.”

The iPromote Local DSP provides instant access to an impressive 12 billion ad impressions per day without the risks and minimum spend requirements found in traditional media buys. Instead of bulk-buying impressions across broad categories and locations, iPromote uses automated real-time buying (RTB) technology to target individual audience members on a per impression basis. Using RTB to automatically target and purchase inventory across multiple websites allows iPromote to greatly simplify the purchasing process while providing a superior local advertising experience for consumers and publishers alike.
“Real-time bidding fits perfectly into our platform,” added Kay. “Our goal has always been to break down the barriers that keep small businesses from leveraging display. The Local DSP capabilities we have rolled out today increase our ability to drive value for our partners and we couldn’t be happier with the results we are seeing so far.”

The Local DSP is just the latest iPromote offering designed to make display advertising accessible, affordable and effective for local SMBs. iPromote’s Webpage-to-Ads™ ad creation technology makes getting started in display advertising just one click away for small businesses. Additionally, iPromote powers enterprise partners with a white-labeled, end-to-end, SMB display advertising platform.
“BIA/Kelsey expects the geotargeted display ad market to grow at a compound annual rate of more than 10 percent from 2010 through 2015,” said Matt Booth, senior vice president and program director, BIA/Kelsey. “iPromote is well positioned to take advantage of this market opportunity.”

About iPromote
iPromote, a division of 2KDirect, operates offices in San Luis Obispo, California, and New York, New York. iPromote simplifies display advertising, providing user-friendly solutions eliminating the barriers that small businesses face when advertising online. Their patent pending WebpageToAds™ technology automatically creates professional-looking rich media display ads from existing webpage content, saving advertisers time and money. The iPromote ad network leverages real-time bidding ad exchanges through its AdXpert™ local ad serving and optimization technology. For additional information, visit www.ipromote.com.