comScore released its monthly comScore qSearch analysis of the U.S. search marketplace in January. Not surprising but Google led the explicit core search market taking 67.3 percent of search queries conducted up 0.6 percentage points followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8 percent (down .5% over November). Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
| comScore Explicit Core Search Share Report* December 2013 vs. November 2013 Total U.S. – Home & Work Locations Source: comScore qSearch |
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| Core Search Entity | Explicit Core Search Share (%) | ||
| Nov-13 | Dec-13 | Point Change | |
| Total Explicit Core Search | 100.0% | 100.0% | N/A |
| Google Sites | 66.7% | 67.3% | 0.6 |
| Microsoft Sites | 18.1% | 18.2% | 0.1 |
| Yahoo Sites | 11.2% | 10.8% | -0.4 |
| Ask Network | 2.6% | 2.5% | -0.1 |
| AOL, Inc. | 1.4% | 1.3% | -0.1 |
*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.
| comScore Explicit Core Search Query Report December 2013 vs. November 2013 Total U.S. – Home & Work Locations Source: comScore qSearch |
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| Core Search Entity | Explicit Core Search Queries (MM) | ||
| Nov-13 | Dec-13 | Percent Change | |
| Total Explicit Core Search | 18,124 | 18,281 | 1% |
| Google Sites | 12,095 | 12,299 | 2% |
| Microsoft Sites | 3,285 | 3,327 | 1% |
| Yahoo Sites | 2,027 | 1,969 | -3% |
| Ask Network | 464 | 452 | -3% |
| AOL, Inc. | 253 | 234 | -7% |
“Powered By” Reporting In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.
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SOURCE comScore, Inc.