comScore’s December 2013 US search engine market share

comScore released its monthly comScore qSearch analysis of the U.S. search marketplace in January. Not surprising but Google led the explicit core search market taking 67.3 percent of search queries conducted up 0.6 percentage points followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8 percent (down .5% over November). Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

 comScore Explicit Core Search Share Report*
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Nov-13 Dec-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.7% 67.3% 0.6
Microsoft Sites 18.1% 18.2% 0.1
Yahoo Sites 11.2% 10.8% -0.4
Ask Network 2.6% 2.5% -0.1
AOL, Inc. 1.4% 1.3% -0.1

*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.

 comScore Explicit Core Search Query Report
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Nov-13 Dec-13 Percent Change
Total Explicit Core Search 18,124 18,281 1%
Google Sites 12,095 12,299 2%
Microsoft Sites 3,285 3,327 1%
Yahoo Sites 2,027 1,969 -3%
Ask Network 464 452 -3%
AOL, Inc. 253 234 -7%

“Powered By” Reporting In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.

About comScore
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

SOURCE comScore, Inc.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes:

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>