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Verizon to acquire Yahoo’s operating business for $4.8 billion

July 31st, 2016 No comments

Verizon Communications Inc. (NYSE, Nasdaq: VZ) and Yahoo! Inc. (Nasdaq: YHOO) have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for approximately $4.83 billion in cash, subject to customary closing adjustments.

Yahoo informs, connects and entertains a global audience of more than 1 billion monthly active users including 600 million monthly active mobile users through its search, communications (email and blogs) and digital content products. Yahoo also connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of their data, content and technology.

“Just over a year ago we acquired AOL to enhance our strategy of providing a cross-screen connection for consumers, creators and advertisers. The acquisition of Yahoo will put Verizon in a highly competitive position as a top global mobile media company, and help accelerate our revenue stream in digital advertising.”

Lowell McAdam, Verizon Chairman and CEO
Yahoo will be integrated with AOL under Marni Walden, EVP and President of the Product Innovation and New Businesses organization at Verizon.

“Yahoo is a company that has changed the world, and will continue to do so through this combination with Verizon and AOL. The sale of our operating business, which effectively separates our Asian asset equity stakes, is an important step in our plan to unlock shareholder value for Yahoo. This transaction also sets up a great opportunity for Yahoo to build further distribution and accelerate our work in mobile, video, native advertising and social.”

Marissa Mayer, CEO of Yahoo
Mayer added, “Yahoo and AOL popularized the Internet, email, search and real-time media. It’s poetic to be joining forces with AOL and Verizon as we enter our next chapter focused on achieving scale on mobile. We have a terrific, loyal, experienced and quality team, and I couldn’t be prouder of our achievements to date, including building our new lines of business to $1.6 billion in GAAP revenue in 2015. I’m excited to extend our momentum through this transaction.”

“Our mission at AOL is to build brands people love, and we will continue to invest in and grow them. Yahoo has been a long-time investor in premium content and created some of the most beloved consumer brands in key categories like sports, news and finance.”

Tim Armstrong, CEO of AOL
Under Armstrong, AOL has invested in and grown global premium brands, including The Huffington Post, TechCrunch, Engadget, MAKERS and AOL.com, and market-leading programmatic platforms — including ONE by AOL for both advertisers and publishers.

Armstrong added, “We have enormous respect for what Yahoo has accomplished: this transaction is about unleashing Yahoo’s full potential, building upon our collective synergies, and strengthening and accelerating that growth. Combining Verizon, AOL and Yahoo will create a new powerful competitive rival in mobile media, and an open, scaled alternative offering for advertisers and publishers.”

The addition of Yahoo to Verizon and AOL will create one of the largest portfolios of owned and partnered global brands with extensive distribution capabilities. Combined, AOL and Yahoo will have more than 25 brands in its portfolio for continued investment and growth. Yahoo’s key assets include market-leading premium content brands in major categories including finance, news and sports, as well as one of the most popular email services globally with approximately 225 million monthly active users****. Additional technology assets in the advertising space include Brightroll, a programmatic demand-side platform; Flurry, an independent mobile apps analytics service; and Gemini, a native and search advertising solution.

The deal is subject to customary closing conditions, approval by Yahoo’s shareholders, and regulatory approvals, and is expected to close in Q1 of 2017. Until the closing, Yahoo will continue to operate independently, offering and improving its own products and services for users, advertisers, developers and partners.

Verizon will generally issue cash-settled Verizon RSUs for Yahoo RSUs that are outstanding at the close.

The sale does not include Yahoo’s cash, its shares in Alibaba Group Holdings, its shares in Yahoo Japan, Yahoo’s convertible notes, certain minority investments, and Yahoo’s non-core patents (called the Excalibur portfolio). These assets will continue to be held by Yahoo, which will change its name at closing and become a registered, publicly traded investment company. Yahoo will provide additional information about the investment company at a future date.
Transaction will create a new rival in mobile media technology reaching over 1B users* with an unrivaled roster of the world’s most beloved brands.

Yahoo intends to return substantially all of its net cash to shareholders and will determine and communicate a specific capital return strategy at an appropriate time.

LionTree Advisors, LLC, Allen & Company LLC, Bank of America Merrill Lynch and Guggenheim Securities, LLC are acting as financial advisors to Verizon. Wachtell, Lipton, Rosen & Katz, Gibson, Dunn & Crutcher LLP, Covington & Burling LLP and Winston & Strawn LLP are acting as legal advisors to Verizon.

Goldman, Sachs & Co., J.P. Morgan Securities LLC and PJT Partners are acting as financial advisors to the Yahoo Board and its Strategic Review Committee. Skadden, Arps, Slate, Meagher & Flom LLP, Wilson Sonsini Goodrich & Rosati and Weil Gotshal & Manges LLP are acting as legal advisors to Yahoo. Cravath, Swaine & Moore LLP is independent legal advisor to Yahoo’s Strategic Review Committee.

IBM & Kenshoo partner to deliver premium Search Marketing solutions

April 17th, 2014 No comments

Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.

A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale. The Kenshoo platform was named the sole leader by independent research firm, Forrester Research Inc. in the report The Forrester Wave™, Bid Management Platforms, Q4 2012. Experience with joint clients gives Kenshoo an innate understanding of IBM’s paid search analytics offering, enabling a rapid, seamless client onboarding process while realizing the ability to provide a holistic view of campaigns.

“IBM clients have come to expect only the best and most advanced solutions to match their needs, making Kenshoo an ideal partner for us,” said Jay Henderson, Strategy Director for IBM. “Kenshoo is a recognized leader in the paid search market for the combination of its automated workflow and best-in-class bid management. For our clients, getting the most out of their paid search investment is a top priority, and Kenshoo has proven it can manage, automate, and deliver search engine marketing campaigns at scale.”

“IBM has been a long time partner of ours and we’ve come to value their business guidance along with their solutions,” said Ken Tola, Owner at Bizgnition. “Through an introduction from IBM, we began using Kenshoo to manage our clients’ paid search campaigns. We’ve been impressed with Kenshoo’s attribution and bidding algorithms and are even happier with the results we’ve been able to drive for our clients.”
Paid search is an established staple of the marketing mix, and as marketers refine targeting and engagement techniques, its effectiveness has spurred budget growth. Data from Kenshoo’s recently released Search and Social Snapshot and online retail shopping report found paid search continues to grow at double-digit rates. This growth has led to increased competition, thus increasing the importance of advanced optimization techniques to achieve maximum return on investment (ROI).

“Going to market with IBM, a like-minded business partner, creates a new opportunity for sophisticated search marketers. Both companies are client-first organizations dedicated to giving marketers the necessary tools to be successful in an increasingly competitive environment,” said Sivan Metzger, SVP, Business Development for Kenshoo. “Keeping our focus on the needs of the elite marketer allows us to innovate and create new solutions to challenges as they arise. Paid search, despite its ubiquity, is still an evolving arena. As marketers become more sophisticated they require their technology partners to keep pace; together, Kenshoo and IBM can ensure their demands are met.”

Kenshoo has a history of industry-leading innovation and recently unveiled Kenshoo Anywhere™, a mobile application to monitor digital marketing campaigns. Other Kenshoo first-to-market innovations in the past year include Kenshoo Halogen Technology™, which provides marketers with predictive modeling and advanced scenario planning, Kenshoo Social Demand-Driven Campaigns™, Kenshoo LocalTM place page promotion, and Kenshoo SmartPathTM dynamic attribution.

About Kenshoo
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized online client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Bing, Yahoo, Yahoo Japan, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.

Source: Kenshoo

Categories: Google, SEM Solutions, Yahoo Tags:

comScore’s December 2013 US search engine market share

February 14th, 2014 No comments

comScore released its monthly comScore qSearch analysis of the U.S. search marketplace in January. Not surprising but Google led the explicit core search market taking 67.3 percent of search queries conducted up 0.6 percentage points followed by Microsoft Sites with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8 percent (down .5% over November). Ask Network accounted for 2.5 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

 comScore Explicit Core Search Share Report*
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Share (%)
Nov-13 Dec-13 Point Change
Total Explicit Core Search 100.0% 100.0% N/A
Google Sites 66.7% 67.3% 0.6
Microsoft Sites 18.1% 18.2% 0.1
Yahoo Sites 11.2% 10.8% -0.4
Ask Network 2.6% 2.5% -0.1
AOL, Inc. 1.4% 1.3% -0.1

*”Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.

18.3 billion explicit core searches were conducted in December, with Google Sites ranking first with 12.3 billion (up 2 percent). Microsoft Sites ranked second with 3.3 billion searches (up 1 percent), followed by Yahoo Sites with 2 billion, Ask Network with 452 million and AOL, Inc. with 234 million.

 comScore Explicit Core Search Query Report
 December 2013 vs. November 2013 
 Total U.S. – Home & Work Locations
 Source: comScore qSearch
Core Search Entity Explicit Core Search Queries (MM)
Nov-13 Dec-13 Percent Change
Total Explicit Core Search 18,124 18,281 1%
Google Sites 12,095 12,299 2%
Microsoft Sites 3,285 3,327 1%
Yahoo Sites 2,027 1,969 -3%
Ask Network 464 452 -3%
AOL, Inc. 253 234 -7%

“Powered By” Reporting In December, 68.6 percent of searches carried organic search results from Google (up 0.4 percentage points), while 27.1 percent of searches were powered by Bing.

About comScore
comScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

SOURCE comScore, Inc.

comscore Media Metrix Top 50 March 2011 – Travel getting a boost due to warmer months

April 22nd, 2011 No comments

comScore, Inc. (NASDAQ: SCOR), released its latest monthly analysis of U.S. web activity at the top online properties for March 2011 based on data from the comScore Media Metrix service. Green lifestyles were top of mind for many Americans in March as the country took part in the annual Earth Hour (March 26) amid rising fuel costs. Travel sites spiked as springtime rolled in, helping visitors to plan last minute spring break getaways and upcoming summer vacations.

“Green sites earned the #1 spot on the top gaining categories ranking in March — a result of Americans seeking ways to cut back on energy consumption beyond Earth Hour amid a backdrop of skyrocketing gas prices,” said Jeff Hackett, executive vice president of comScore Media Metrix. “Travel sites were also popular during the month as many Americans booked last minute spring break trips and looked ahead to plan summer vacations.”

Americans Paint the Web Green
Year-round tree huggers and gas price-conscious Americans alike had reason to visit Green sites in March. The category drew nearly 20 million visitors during the month, up 11 percent versus February to rank as the top gaining category. Planet Green Sites topped the category with nearly 2.9 million visitors, representing a 24-percent increase from the prior month. Care2.com came in second with 1.9 million visitors, followed by Shine Green with 1.7 million and Mother Nature Network with 1.5 million (up 3 percent). Matter Network grew 37 percent to 985,000 visitors, while EnergyGuide.com saw 870,000 and EPA.gov reached 833,000 (up 17 percent).

Travel Sites Spring into Action
Americans frequented travel sites in March, putting several of the travel subcategories among the top gainers. Travel Information sites attracted more than 61.4 million visitors, up 10 percent from the prior month. TravelAdNetwork took the top spot with 19.9 million visitors (up 8 percent), followed by Yahoo! Travel with 12.6 million (up 22 percent), Tripadvisor Sites with 10.0 million (up 14 percent) and AOL Travel with 6.5 million (up 63 percent).

Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).

Traffic Builds at Home Improvement Sites
Americans browsed Home Improvement sites in March for fresh decorating ideas and gardening tips. More than 49 million people visited the category during the month (up 10 percent vs. February), with eHow Home and Garden taking the top spot with 8.8 million visitors. iVillage Home and Garden drew 6.8 million visitors (up 32 percent), followed by HGTV with 6.1 million (up 13 percent) and Shelterpop with 3.0 million (up 46 percent).

Top 50 Properties
Yahoo! Sites ranked as the #1 property in March with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million. Sites new to the top 50 in March included FoxNews.com (#41), Time Warner (#49) and BuzzMedia (#50).

Top 50 Ad Focus Ranking
Google Ad Network led the March Ad Focus ranking with a reach of 91.7 percent of Americans online, followed by Yahoo! Sites (84.4 percent), Yahoo! Network Plus (83.9 percent) and AOL Advertising (83.8 percent).

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics.

Yahoo!’s search advertising market share may fall to 8.1% in 2011

March 25th, 2011 No comments

eMarketer dropped a quick and big one on us recently. It looks as though Yahoo!’s ad share is dwindling. More specifically of the .37 billion US paid search marketing, Yahoo!’s pie fell to 10.4% in 2010 which is down from 13.7% in 2009. That’s not all, we’re looking at single digits now, according to the post, Yahoo!’s share of overall US search ad revenues is expected to fall another 8.1% in 2011. No detail or methodology was provided.

The release of eMarketer’s report came on the heels of Yahoo! Search Direct, supposedly to compete with Google Instant Search.

The eMarketer blog post didn’t go into much detail. Here’s their hypothesis:

Much of the decline in Yahoo!’s search business is a result of Bing’s rise. eMarketer estimates Microsoft’s share of overall US search ad revenues increased to 10.2% last year — just shy of Yahoo!’s.