Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it’s product focus in mobile.
Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.
To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
SEO firm BrightEdge gets $12.6 million to fund market and company expansion globally. Opens offices in NY and London, expects to increase headcount again this year. The company’s BrightEdge S3 platform is powered by a massive big-data foundation with an actionable analytics front end. In the past year BrightEdge has consistently delivered innovations that have led its market leadership position, including support for Facebook page optimization, Social signal measurement, Global SEO, SEO recommendations, and SEO tasks and workflow.
No news on the fact that Marin Software raised $16mm in funding. Sources at Marin have described the recent growth as a positive sign for paid search advertising despite the fact that growth has slowed a bit and focus has shifted to display with all the hullabaloo around attribution modeling, etc.
The good news didn’t end there, Marin hit the news media with another whammy, announcing that it now manages more than $2 billion in annual paid search spend through the Marin platform. What do we think? 1.5% of those billings plus a small amount of service related fees, not too shabby. I would have paced the announcements a bit, to be honest.
8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current operations and to extend the company’s leading social commerce solutions. 8thBridge’s lead Series A investor, Split Rock Partners, also participated in this round.
