Online bill of rights steps in the right direction but not enough according to Anonymizer

Online bill of rights steps in the right direction but not enough according to Anonymizer. Anonymizer, Inc., a leader in consumer anonymity solutions, encourages consumers to take online privacy matters into their own hands by employing a comprehensive Internet security strategy. The recently announced consumer Privacy Bill of Rights and the browser-based Do Not Track button are designed to protect the online privacy of consumers but they still may not prevent advertisers from collecting and selling user data.

Efficient Frontier acquires Context Optional to create solution for social media marketing

Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.

Barnes & Noble College launches social commerce at more than 500 colleges & universities

Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.