Online marketing, SEM, SEO and biddable media
User Generated Content
Online bill of rights steps in the right direction but not enough according to Anonymizer
Mar 4th
The recent release of the Obama Administration’s Online privacy “Bill of Rights” and Do Not Track is heading in the right but experts worry it’s not going to be enough to protect consumers. Though it’s very early in the process, the main issues seem to come down to enforcement. While More >
Efficient Frontier acquires Context Optional to create solution for social media marketing
May 5th
Efficient Frontier, a leading global performance marketing company announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition expands Efficient Frontier’s social media offering which will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform. This marks the More >
Barnes & Noble College launches social commerce at more than 500 colleges & universities
Apr 29th
Barnes & Noble College, the nation’s leading operator of campus bookstores and a wholly owned subsidiary of the world’s largest bookseller, Barnes & Noble, Inc., has become the first in its industry to develop and launch a social commerce platform. The campus retailer successfully integrated the social networking features of More >
