Online marketing, SEM, SEO and biddable media
Social Media
Online bill of rights steps in the right direction but not enough according to Anonymizer
Mar 4th
The recent release of the Obama Administration’s Online privacy “Bill of Rights” and Do Not Track is heading in the right but experts worry it’s not going to be enough to protect consumers. Though it’s very early in the process, the main issues seem to come down to enforcement. While More >
Efficient Frontier acquires Context Optional to create solution for social media marketing
May 5th
Efficient Frontier, a leading global performance marketing company announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition expands Efficient Frontier’s social media offering which will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform. This marks the More >
Barnes & Noble College launches social commerce at more than 500 colleges & universities
Apr 29th
Barnes & Noble College, the nation’s leading operator of campus bookstores and a wholly owned subsidiary of the world’s largest bookseller, Barnes & Noble, Inc., has become the first in its industry to develop and launch a social commerce platform. The campus retailer successfully integrated the social networking features of More >
Kosmix will be acquired by Walmart in hopes of strengthening social ecommerce
Apr 19th
This latest acquisition by a massive retailer + etailer only confirms the value and potential of social ecommerce and user generated content. The question is, what is it that Walmart has gleaned from their very active social connections to embark on an acquisition such as Kosmix.
Wal-Mart Stores, Inc. (NYSE: WMT) More >
Kenshoo rolls out global Cloudvertizing search advertising platform
Apr 14th
Kenshoo a global search marketing and online advertising technology SaaS provider announced the release of its proprietary cloudvertizing platform.
Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences. With an API feed from the Total Biological Service More >
Paid search and display advertising underperform compared to social activity
Apr 11th
Research released last week by appssavvy finds that advertising integrated into the social activities occurring across social games, applications and web sites, is one of the most effective forms of digital marketing. We at Bitshelf do not agree with the methodology and approach used to arrive at the findings. Search More >
Harmonize SEO with social media and user generated content (UGC)
Mar 22nd
I have worked with a number of clients in the past who are perplexed by the concept of search engine optimization of user generated content (UGC). I might add that, they at least understand both individually and have a good grasp of how each impacts their business. However, when it More >
Social commerce biz 8thBridge gets $10M led by Trident Capital
Mar 22nd
8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current More >
