Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.
Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.
The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.
Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.
Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.
Yodle acquires ProfitFuel, creating the largest independent provider of local search engine marketing in the U.S. Yodle now boasts 21,000 clients and a full suite of local online marketing products. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost effectively by delivering prominent rankings on top search engines for clients.
Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.
Kenshoo rolls out global Cloudvertizing search advertising platform. Latest innovation literally expands Kenshoo digital marketing software to the cloud. Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences.
No news on the fact that Marin Software raised $16mm in funding. Sources at Marin have described the recent growth as a positive sign for paid search advertising despite the fact that growth has slowed a bit and focus has shifted to display with all the hullabaloo around attribution modeling, etc.
The good news didn’t end there, Marin hit the news media with another whammy, announcing that it now manages more than $2 billion in annual paid search spend through the Marin platform. What do we think? 1.5% of those billings plus a small amount of service related fees, not too shabby. I would have paced the announcements a bit, to be honest.
