Online marketing, SEM, SEO and biddable media
Paid Search Advertising
MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services
Dec 18th
MarketTarget, a leading provider of SEO Services announced the launch of its Bing PPC Advertising Campaign Management offering. The Pay Per Click advertising model has become one of the most cost-effective and lucrative ways to market a brand on the web. According to the latest MarketTarget Search Marketing Report produced More >
Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns
Jun 30th
Kenshoo, a global leader in digital marketing software announced that Publicis Webformance, a leading provider of web development and Internet Marketing services for the small and medium-sized business community, will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.
“Kenshoo Local is More >
Online advertising revenues hit $7.3 billion in Q1 of 2011
May 26th
Folks, while no mention of whether the ad revenue represents a particular region or continent, I’m going to assume this data represents US only. There’s also an interesting point that SearchEngineLand.com points that uses 2010 channel revenue breakdown and assumes Paid Search is half of the $7.3 billion which is great More >
Yodle acquisition of ProfitFuel ushers new independent local search engine marketing provider
May 24th
Great news for ProfitFuel but I have to say that I’m skeptical of Yodle’s long term viability as a business–I’ll give them two more years before they go bust or some silly rather large company acquires them. Caveat though, they can improve if they are focused on the right things. Those More >
Efficient Frontier acquires Context Optional to create solution for social media marketing
May 5th
Efficient Frontier, a leading global performance marketing company announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition expands Efficient Frontier’s social media offering which will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform. This marks the More >
Ad Age ranks Covario among nation’s largest search marketing agencies
Apr 30th
Covario, Inc. (formerly SEM Director), one of the nation’s largest independent providers of search marketing software solutions and agency services for both SEO (search engine optimization) and paid search marketing, moved up two notches from No. 22 to No. 20 in the recently released Advertising Age magazine ranking of the More >
Paid search advertising report shows who spends the most on Google AdWords
Apr 19th
Kantar Media introduced syndicated reporting of paid search advertising that ranks advertisers in paid search advertising.
The company will become the first media research provider to offer a syndicated service monitoring online paid search activity, which represented a $3.4 billion market during the fourth quarter of 2010 in the U.S. With More >
Kenshoo rolls out global Cloudvertizing search advertising platform
Apr 14th
Kenshoo a global search marketing and online advertising technology SaaS provider announced the release of its proprietary cloudvertizing platform.
Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences. With an API feed from the Total Biological Service More >
Paid search and display advertising underperform compared to social activity
Apr 11th
Research released last week by appssavvy finds that advertising integrated into the social activities occurring across social games, applications and web sites, is one of the most effective forms of digital marketing. We at Bitshelf do not agree with the methodology and approach used to arrive at the findings. Search More >
Crosslink Capital leads fifth round raising $16mm in funding for Marin Software
Apr 9th
Good news on the fact that Marin Software raised $16mm in funding. Congrats to one of my favorite companies out in the biddable media management space. Sources at Marin have described the recent funding and growth as a positive sign for the company. It’s also an important indication that paid More >
