Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.
Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.
To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
The 3Q Digital acquisition of iSearch Media will create the largest independent digital marketing agency in the San Francisco Bay Area. the completed acquisition, all of iSearch Media’s existing staff, clients, and brand assets will be fully integrated into 3Q Digital. Additionally, the acquisition strengthens the 3Q Digital executive team by adding: iSearch Media’s Founder and President, Scott Rayden, as Chief Revenue Officer; CEO Maury Domengeaux as Chief Financial Officer; President and CTO Charles Hentrich as Chief Architect; and VP Client Services, Brian Grabowski, as SVP of Media/Account Management.
Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns. Publicis Webformance will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.
Kenshoo Local was built specifically for companies managing large volumes of small/medium enterprises (SME), stores, dealers, franchises, or individual locations.
Online advertising revenues hit $7.3 billion in Q1 of 2011. Highest first-quarter revenue level on record according to new IAB and PwC study. Clearly, the 23% year-over-year increase validates the growing importance of digital marketing & advertising. This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.
Yodle acquires ProfitFuel, creating the largest independent provider of local search engine marketing in the U.S. Yodle now boasts 21,000 clients and a full suite of local online marketing products. Outrank, the company’s main service, is designed to generate inbound phone calls and emails cost effectively by delivering prominent rankings on top search engines for clients.
Efficient Frontier acquires Context Optional to create solution for social media marketing. Unites leading online advertising and page management platforms to maximize social marketing impact. Efficient Frontier’s platform manages ad campaigns across search, display and social media, enabling customers to acquire audiences across multiple channels and optimize for better results. Context Optional’s Social Marketing Suite of products is an enterprise solution for brands to engage and retain audiences across Facebook and Twitter.
Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.
Amazon, AT&T, Capital one, Target Department Store and Expedia are in the top 5. Kantar Media launches syndicated reporting of Paid Search Advertising. First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks. The new service will define for users those companies investing in paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive.