Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.
Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.
To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.
Kenshoo a global leader in predictive media optimization announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition.
A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale.
comScore’s December 2013 US search engine market share with Google leading the way owning 67.3&% of the search engine market share.
Meanwhile, Microsoft came in with 18.2 percent (up 0.1 percentage points) at the expense of Yahoo, which took 10.8% (down .5% over November).
comScore’s April 2011 U.S. search engine market share and rankings. The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search results in real-time while users type their query. Yahoo! Search Direct was available only on Yahoo! U.S. Web Search for the month of April.
comScore Media Metrix ranks top 50 U.S. web properties for March 2011. Americans are exploring greener lifestyles for earth hour as gas prices climb. Warmer months induce traffic increases to travel sites. Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).
Amazon, AT&T, Capital one, Target Department Store and Expedia are in the top 5. Kantar Media launches syndicated reporting of Paid Search Advertising. First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks. The new service will define for users those companies investing in paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive.