Category: Ad Exchanges

Native advertising exchange Sharethrough jumps on the The Trade Desk’s Unified ID bandwagon

Native advertising exchange Sharethrough jumps on the The Trade Desk’s Unified ID bandwagon

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem.

SpotX fully owned by German company RTL Group

SpotX fully owned by German company RTL Group

SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.

New mobile products and revamped platform from Medibrix to create emotional connections

New mobile products and revamped platform from Medibrix to create emotional connections

MediaBrix attempting to meet rising demand mobile brand engagement with revamped products & platform to create deeper experiences through emotional connections with agencies under pressure to identify new and effective ways to spend brand budgets on mobile, MediaBrix offers new breakthrough in emotional targeting.