Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.

Oracle buys Maxymiser web a/b testing platform

Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Marin Software and Boost media partner to deliver customers customized ad creative

Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.

New mobile products and revamped platform from Medibrix to create emotional connections

MediaBrix attempting to meet rising demand mobile brand engagement with revamped products & platform to create deeper experiences through emotional connections with agencies under pressure to identify new and effective ways to spend brand budgets on mobile, MediaBrix offers new breakthrough in emotional targeting.

Boost Media raises $19m to fuel product expansion & engineering workforce

Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.

To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.