The Trade Desk states date of second quarter 2018 financial results and earnings call. The Trade Desk has seen incredible growth in the past two years and 2018 has not let up, it will be interesting to understand the key drivers behind the growth and how sustainable it is.
Pandora (NYSE:P), embattled streaming music service in the U.S. announced that its audio inventory is now generally available for programmatic buying, giving advertisers the power to efficiently reach and engage with the largest set of ad-supported listeners in the U.S. Audio joins Pandora’s existing display and video solutions available for purchase programmatically. Pandora’s news marks…
Amobee’s new solution provides agencies, advertisers and marketers with actionable audience insights for campaign optimization, driving performance lift across their portfolios. The solution is vertical agnostic and is accompanied by analytics suite.
SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
PFP Cybersecurity’s unique approach for embedded integrity assessment utilizes side channel information, such as instantaneous power consumption to derive information about the internal execution status of the user’s ST Micro processor.
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known brands.
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it’s product focus in mobile.
Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.