Author: editor

Google will buy Fitbit for $2.1 billion

Google will buy Fitbit for $2.1 billion

as entered into a definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion. “More than 12 years ago, we set an audacious company vision – to make everyone in the world healthier. Today, I’m incredibly proud of…

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AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

AppsFlyer, a leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in people-based attribution provide marketers with…

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Mobile industry veteran Matt Gillis joins Clean Creative as its first CEO

Mobile industry veteran Matt Gillis joins Clean Creative as its first CEO

Rapidly emerging leader in malvertising prevention bolsters executive team following rapid customer traction after initial launch Clean Creative a new provider of cross-platform malvertising prevention announced that Matt Gillis has joined the company as its first Chief Executive Officer and will establish the new company headquarters in Baltimore, Maryland. Matt is a seasoned mobile industry leader who brings…

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Pandora’s programmatic audio marketplace finally enters general availability

Pandora’s programmatic audio marketplace finally enters general availability

Pandora (NYSE:P), embattled streaming music service in the U.S. announced that its audio inventory is now generally available for programmatic buying, giving advertisers the power to efficiently reach and engage with the largest set of ad-supported listeners in the U.S. Audio joins Pandora’s existing display and video solutions available for purchase programmatically.  Pandora’s news marks…

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SpotX fully owned by German company RTL Group

SpotX fully owned by German company RTL Group

SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.