editor | Bitshelf

AppsFlyer’s people-based attribution combines new insights connecting the consumer journey across mobile and beyond

By editor | February 19, 2019

AppsFlyer, a leader in mobile attribution and marketing analytics, has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. Leveraging insights at scale from 8.4 billion of the world’s connected devices, AppsFlyer’s advances in people-based attribution provide marketers with…

Mobile industry veteran Matt Gillis joins Clean Creative as its first CEO

By editor | February 18, 2019

Rapidly emerging leader in malvertising prevention bolsters executive team following rapid customer traction after initial launch Clean Creative a new provider of cross-platform malvertising prevention announced that Matt Gillis has joined the company as its first Chief Executive Officer and will establish the new company headquarters in Baltimore, Maryland. Matt is a seasoned mobile industry leader who brings…

Native advertising exchange Sharethrough jumps on the The Trade Desk’s Unified ID bandwagon

By editor | January 25, 2019

The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem.

The Trade Desk states date of second quarter 2018 financial results and earnings call

By editor | August 5, 2018

The Trade Desk states date of second quarter 2018 financial results and earnings call. The Trade Desk has seen incredible growth in the past two years and 2018 has not let up, it will be interesting to understand the key drivers behind the growth and how sustainable it is.

Pandora’s programmatic audio marketplace finally enters general availability

By editor | August 4, 2018

Pandora (NYSE:P), embattled streaming music service in the U.S. announced that its audio inventory is now generally available for programmatic buying, giving advertisers the power to efficiently reach and engage with the largest set of ad-supported listeners in the U.S. Audio joins Pandora’s existing display and video solutions available for purchase programmatically. Pandora’s news marks…

Amobee gets serious about custom bid algorithms with TruSignal

By editor | March 8, 2018

Amobee’s new solution provides agencies, advertisers and marketers with actionable audience insights for campaign optimization, driving performance lift across their portfolios. The solution is vertical agnostic and is accompanied by analytics suite.

SpotX fully owned by German company RTL Group

By editor | September 9, 2017

SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.

PFP Cybersecurity brings power analysis and artificial intelligence to IOT Security

By editor | September 4, 2017

PFP Cybersecurity’s unique approach for embedded integrity assessment utilizes side channel information, such as instantaneous power consumption to derive information about the internal execution status of the user’s ST Micro processor.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

By editor | September 2, 2016

Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.

Verizon to acquire Yahoo’s operating business for $4.8 billion

By editor | July 31, 2016

The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known brands.