Author: editor

Pandora’s programmatic audio marketplace finally enters general availability

Pandora’s programmatic audio marketplace finally enters general availability

Premium audio offering provides hiugh-quality programmatic  inventory at scale as demonstrated by brands such as Gatorade, Sony Pictures and others Pandora (NYSE:P), embattled streaming music service in the U.S. announced that its audio inventory is now generally available for programmatic buying, giving advertisers the power to efficiently reach and engage with the largest set of…

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SpotX fully owned by German company RTL Group

SpotX fully owned by German company RTL Group

SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum

Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.