Ad Age ranks Covario among nation’s largest search marketing agencies

Ad Age ranks Covario among nation’s largest search marketing agencies

Covario, Inc. (formerly SEM Director), one of the nation’s largest independent providers of search marketing software solutions and agency services for both SEO (search engine optimization) and paid search marketing, moved up two notches from No. 22 to No. 20 in the recently released Advertising Age magazine ranking of the Top U.S. Search Marketing Agencies.

Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.

“As impressive as our U.S. growth was in 2010, international search marketing now represents more than 40 percent of our business and is growing at a faster rate than domestic campaigns,” said Russ Mann, Covario’s chief executive. “With our global revenue included we would have ranked even higher.” Covario was one of only five search marketing agencies to improve upon its position in the ranking from the previous year when the firm made its first appearance on the annual Ad Age list.

Founded in 2006, Covario was also featured for the first time in the 2011 Forrester Research Wave of U.S. Search Marketing Agencies, along with eight other firms from among some 100 agencies considered. In Forrester’s summary of the report, Covario was noted as “best for SEO (search engine optimization).” Last year, Covario made the INC. 500 list of the nation’s fastest-growing privately-held companies for the second year in a row, as well as the Software 500 list of largest U.S. software firms. The search marketing firm has also won numerous awards — together with its clients — for both SEO and PPC (pay per click) programs, including two first place MediaPost OMMA Awards for paid search campaigns and an IAB MIXX Gold Award for “the best search campaign.” The company has nearly 130 employees worldwide who support about 100 clients, representing more than 1,000 brands and websites. In addition to paid and organic search marketing software and services, the firm provides its global enterprise clients with display advertising support, social media marketing, and cross-media attribution analysis.

About Covarioâ„¢ Covario, Inc. is among the nation’s largest independent SEM (search engine marketing) and SEO (search engine optimization) solutions providers, offering software and agency services for paid and organic search management. Covario provides large global organizations with robust solutions for paid search advertising, organic search (SEO), social media and display advertising. Covario enables complex and distributed organizations to control their brand integrity; ensure budget transparency; and deliver quantifiable results across business units, distribution channels and languages. Headquartered in San Diego, the company’s growing customer base includes some of the world’s best known brands in technology, retail, ecommerce, financial services, consumer electronics, media, entertainment, publishing and consumer packaged goods. More information about Covario is available by calling 858.397.1500 or visiting online at

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