Ad Age ranks Covario among nation’s largest search marketing agencies. Covario’s U.S. search revenues grew by 37.7 percent in 2010 — the highest growth rate among the top 20 search agencies in the ranking. The San Diego-based firm reported search revenue in terms of net revenue only, exclusive of paid search media fees and Web development work.
comScore Media Metrix ranks top 50 U.S. web properties for March 2011. Americans are exploring greener lifestyles for earth hour as gas prices climb. Warmer months induce traffic increases to travel sites. Car Rental sites grew 9 percent to 6.0 million unique visitors in March, with Enterprise Rent-A-Car Company taking the #1 spot with 3.3 million visitors (up 9 percent) and Avis Budget Group with 1.8 million (up 4 percent). Hertz came in third with 979,000 visitors, followed by Dollar Thrifty Automotive Group, Inc. with 968,000 (up 19 percent) and CarRentals.com with 934,000 (up 31 percent).
Walmart announces acquisition of social media company Kosmix. Walmart wants to take a crack at social ecommerce. Kosmix’s innovative technology platform searches and analyzes connections in real-time data streams to deliver highly personalized insights to users. The platform powers TweetBeat, a real-time social media filter for live events with more than five million visits last month; Kosmix.com, a site to discover social content by topic; and RightHealth, one of the top three health and medical information sites by global reach.
InfoGrow offers free tool that links Dynamics CRM & Bing maps. CRM2Maps is a powerful, visual, and easy-to-use tool, providing users the convenience of mapping inside CRM for increased sales rep productivity and greater user acceptance of CRM. With just one click, users can convert a CRM record into a map with street, image, or a bird’s-eye view and save time in planning their trips. Users can also retrieve detailed driving directions to the displayed location from any address.
AdSafe Media debuts performance and profit analytics platform developed in conjunction with leading agencies and brands. New online advertising platform claims to deliver real-time campaign analysis to enable marketers to have greater management and control of their online spending and optimize performance.
Barnes & Noble College launches social commerce at more than 500 colleges & universities. College retailer becomes first in its industry to integrate Facebook with the online shopping experience. The campus retailer successfully integrated the social networking features of its more than 500 campus bookstore Facebook pages with its award-winning e-commerce websites, creating seamless social shopping experiences and expanding the company’s social media and communication capabilities.
Amazon, AT&T, Capital one, Target Department Store and Expedia are in the top 5. Kantar Media launches syndicated reporting of Paid Search Advertising. First media research company to provide insights on paid search activity as a syndicated service and the only to offer complete online ad activity monitoring including display, video, and ad networks. The new service will define for users those companies investing in paid search, expenditure allocated, keywords purchased, and the number of clicks keywords receive.
Kenshoo rolls out global Cloudvertizing search advertising platform. Latest innovation literally expands Kenshoo digital marketing software to the cloud. Designed to help marketers reach for the sky, Kenshoo Cloudvertizing enables true geographic targeting by going beyond physical locations and into physical sciences.
According to a new report from appssavvy, Social activity advertising rivals ppc and dominates display. appssavvy Social Activity Index finds any advertising integrated with social media activities is one of the most effective forms of digital marketing.