eMarketer dropped a quick and big one on us recently. It looks as though Yahoo!’s ad share is dwindling. More specifically of the $12.37 billion US paid search marketing, Yahoo!’s pie fell to 10.4% in 2010 which is down from 13.7% in 2009. That’s not all, we’re looking at single digits now, according to the post, Yahoo!’s share of overall US search ad revenues is expected to fall another 8.1%. No detail or methodology was provided.
Having worked with a number of businesses in the past, I’ve learned that many of them are perplexed by the concept of search engine optimization of social media and user generated content (UGC). Good news is that they at least understand that three individually and have a good grasp of how each impacts their business. However, when it comes to integrating them I tend to lose them.
I’d like to cover two things in today’s post…1) the three laws of social media and UGC and 2) the application of SEO…
MediaTrust, a leading digital performance marketing company, took center stage at the LeadsCon conference to announce the launch of PerformanceExchange (MTPX). MTPX is an online performance-based marketing platform that connects advertisers with prospective new customers, in real-time, via MediaTrust’s quality-based proprietary CPC bidding system. Consolidating the management of multiple channels into one ad exchange, MTPX makes it easy for advertisers to generate sales and leads beyond traditional search and display advertising.
8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current operations and to extend the company’s leading social commerce solutions. 8thBridge’s lead Series A investor, Split Rock Partners, also participated in this round.