Online marketing, SEM, SEO and biddable media
Archive for March, 2011
Yahoo!’s search advertising market share may fall to 8.1% in 2011
Mar 25th
eMarketer dropped a quick and big one on us recently. It looks as though Yahoo!’s ad share is dwindling. More specifically of the $12.37 billion US paid search marketing, Yahoo!’s pie fell to 10.4% in 2010 which is down from 13.7% in 2009. That’s not all, we’re looking at single More >
MediaTrust PerformanceExchange real-rime, quality based, CPC bid management platform
Mar 24th
MediaTrust, a leading digital performance marketing company, took center stage at the LeadsCon conference to announce the launch of PerformanceExchange (MTPX). MTPX is an online performance-based marketing platform that connects advertisers with prospective new customers, in real-time, via MediaTrust’s quality-based proprietary CPC bidding system. Consolidating the management of multiple channels More >
Harmonize SEO with social media and user generated content (UGC)
Mar 22nd
I have worked with a number of clients in the past who are perplexed by the concept of search engine optimization of user generated content (UGC). I might add that, they at least understand both individually and have a good grasp of how each impacts their business. However, when it More >
Social commerce biz 8thBridge gets $10M led by Trident Capital
Mar 22nd
8thBridge, Inc., a social commerce platform merchants use to create social shopping experiences for their customers, today announced it has secured $10 million in a series B funding round led by venture firm Trident Capital. The additional capital garnered through this funding round will be used to expand 8thBridge’s current More >
Google Instant more impressions + more clicks = more performance?
Mar 21st
