Bitshelf

Bitshelf

Digital marketing, SEM, SEO and programmatic media
About Us
Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary...

About Us

Bitshelf [bit = the basic unit of information in computing] + [shelf = a user interface feature in the NeXTSTEP operating system] provides online advertisers and search engine marketers with the tools and information necessary to leverage new online marketing tactics, laws and channels by providing online marketing news, commentary, information and links. You’ll find key marketing tips and information on initiatives such as social media, search engine optimization, paid search marketing, online marketing, real estate, technology, education, entertainment, games, affiliate programs, and interactive agencies.

Bitshelf is looking for contributors…if you are interested please email us at cezanne at bitshelf dot com. Looking forward to hearing from you.

Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
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Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Read More
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant nabbed by Dentsu Aegis Network for an undisclosed sum
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become...
Read More
Verizon to acquire Yahoo’s operating business for $4.8 billion
Verizon to acquire Yahoo’s operating business for $4.8 billion
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known...
Read More
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it's product...
Read More
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com agrees to acquire Yodle expanding into cloud based local marketing
Web.com's acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth...
Read More
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads...
Read More
RNTS Media completes acquisition of Heyzap
RNTS Media completes acquisition of Heyzap
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Read More
Oracle buys Maxymiser web a/b testing platform
Oracle buys Maxymiser web a/b testing platform
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and...
Read More
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software and Boost media partner to deliver customers customized ad creative
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to...
Read More

Web.com agrees to acquire Yodle expanding into cloud based local marketing

Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.

Social ad spend increased 50% year-over-year (YoY) due to Facebook dynamic product ads

New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.

Oracle buys Maxymiser web a/b testing platform

Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.

Marin Software and Boost media partner to deliver customers customized ad creative

Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.

New mobile products and revamped platform from Medibrix to create emotional connections

MediaBrix attempting to meet rising demand mobile brand engagement with revamped products & platform to create deeper experiences through emotional connections with agencies under pressure to identify new and effective ways to spend brand budgets on mobile, MediaBrix offers new breakthrough in emotional targeting.

Boost Media raises $19m to fuel product expansion & engineering workforce

Latest Boost Media $19m in funding led by Battery Ventures. Other participating investors include Javelin Venture Partners, Pinnacle Ventures, Webb Investment Network and individual investors. Battery General Partner Roger Lee has also joined Boost Media’s board of directors.

To date, the company’s technology has powered $1 billion in paid search ads for 100 premium global brands across the retail, education, financial, healthcare and insurance, casual gaming, auto and travel verticals.