SpotX, American video ad serving platform announced RTL Group will acquire all remaining shares bringing its total ownership to 100%. The investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives.
Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi. Accordant ATS™, will become part of Dentsu Aegis Network’s programmatic buying offering Amnet, part of the group’s media investment platform, Amplifi.
Location-based mobile marketing firm, Rover nabs $1.1 million in seed round and sets up a new strategic advisory board to guide growth and maximize it’s product focus in mobile.
New Kenshoo research suggests that marketers are leveraging direct response advertising units to drive more revenue in Q4 2015. New bidding strategies for social ads drove greater number of clicks as total reach becomes more focused. Facebook’s Product Listing Ads and Dynamic Product ads this season highlights the importance marketers placed on direct response ad types.
Oracle ORCL announced that it has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham.
PFP Cybersecurity’s unique approach for embedded integrity assessment utilizes side channel information, such as instantaneous power consumption to derive information about the internal execution status of the user’s ST Micro processor.
The Verizon and Yahoo! transaction will create a new rival in mobile media technology reaching over 1 billion users with a roster of globally known brands.
Web.com’s acquisition of Yodle significantly expands scale in value added digital marketing solutions increasing total revenue base by over 35% and enhances long term growth profile. The move also adds complementary vertical market solutions, franchise specific products and cloud based office automation business applications with over $30 million of projected synergies.
RNTS Media, holding company and parent of Fyber focused on mobile ad technology, finalizes acquisition of Heyzap.
Marin Software provider of a leading cross-channel performance advertising cloud, and Boost Media, the leader in creative optimization marketing technology announced an enhanced partnership to benefit customers by streamlining the creative optimization process.