Bitshelf
Online marketing, SEM, SEO and biddable media
MarketTarget adds Bing and Yahoo! PPC management services to San Diego SEO services
Dec 18th
MarketTarget, a leading provider of SEO Services announced the launch of its Bing PPC Advertising Campaign Management offering. The Pay Per Click advertising model has become one of the most cost-effective and lucrative ways to market a brand on the web. According to the latest MarketTarget Search Marketing Report produced More >
Publicis Webformance selects Kenshoo Local to manage Paid Search campaigns
Jun 30th
Kenshoo, a global leader in digital marketing software announced that Publicis Webformance, a leading provider of web development and Internet Marketing services for the small and medium-sized business community, will use Kenshoo Local solution to create and optimize paid search campaigns across its diverse client base in France.
“Kenshoo Local is More >
Online advertising revenues hit $7.3 billion in Q1 of 2011
May 26th
Folks, while no mention of whether the ad revenue represents a particular region or continent, I’m going to assume this data represents US only. There’s also an interesting point that SearchEngineLand.com points that uses 2010 channel revenue breakdown and assumes Paid Search is half of the $7.3 billion which is great More >
Yodle acquisition of ProfitFuel ushers new independent local search engine marketing provider
May 24th
Great news for ProfitFuel but I have to say that I’m skeptical of Yodle’s long term viability as a business–I’ll give them two more years before they go bust or some silly rather large company acquires them. Caveat though, they can improve if they are focused on the right things. Those More >
comScore’s April 2011 U.S. search engine market share and rankings
May 11th
comScore, Inc. (NASDAQ: SCOR) released its monthly comScore qSearch analysis of the U.S. search engine marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
The April 2011 qSearch data reflect the impact of Yahoo! Search Direct, Yahoo!’s new feature that delivers search More >
Efficient Frontier acquires Context Optional to create solution for social media marketing
May 5th
Efficient Frontier, a leading global performance marketing company announced that the company has acquired Context Optional, a leader in enterprise social marketing solutions. The acquisition expands Efficient Frontier’s social media offering which will combine the company’s advertising campaign management and optimization with Context Optional’s page management platform. This marks the More >
Ad Age ranks Covario among nation’s largest search marketing agencies
Apr 30th
Covario, Inc. (formerly SEM Director), one of the nation’s largest independent providers of search marketing software solutions and agency services for both SEO (search engine optimization) and paid search marketing, moved up two notches from No. 22 to No. 20 in the recently released Advertising Age magazine ranking of the More >
Barnes & Noble College launches social commerce at more than 500 colleges & universities
Apr 29th
Barnes & Noble College, the nation’s leading operator of campus bookstores and a wholly owned subsidiary of the world’s largest bookseller, Barnes & Noble, Inc., has become the first in its industry to develop and launch a social commerce platform. The campus retailer successfully integrated the social networking features of More >
comscore Media Metrix Top 50 March 2011 – Travel getting a boost due to warmer months
Apr 22nd
comScore, Inc. (NASDAQ: SCOR), released its latest monthly analysis of U.S. web activity at the top online properties for March 2011 based on data from the comScore Media Metrix service. Green lifestyles were top of mind for many Americans in March as the country took part in the annual Earth More >
iPromote goes local with Local Demand Side Platform (LDSP)
Apr 20th
iPromote announced the launch of its Local Demand Side Platform (DSP), designed specifically to enable local and small businesses to unlock the power of the exchange-based, display advertising ecosystem.
The iPromote Local DSP levels the playing field, giving small-business owners access to premium websites where they can reach their customers More >